Welcome to our website! We hope that you are visiting because you’ve had an enjoyable fishing experience with our products and want to learn more about our product line-up. For many of us anglers out there, we know how exciting fishing a swimbait is. Nothing compares to when a fish stops your swimbait dead in its tracks and almost rips the rod right out of your hands. For those of you who haven’t experienced that thrill, your time is coming!

Optimum Baits was established in 1996, with the purpose of providing the angler with an arsenal of the finest lures to maximize their time out on the water. We now offer over 15 different styles ranging from 2 inches to 16 inches in 50 different colors to make sure there is a lure for every fishing condition. Sean Donavan, the inventor of the original Optimum, developed his bait from the shore lines of Lake Castaic and Casitas where stocked rainbow trout are the meal of choice for lunker bass.  Optimum Baits was the first company to release a swim bait where the jig head is internally built into the bait.  Our R&D team continues to develop new and exciting baits that takes the industry to new levels.

In 2006 the Optimum Furbit the Frog and Poppin` Furbit were chosen as the industries Best New Soft Lure by the American Sportsfishing Association. Our newest addition is the Double Diamond Swimmer. This bait was designed 100% with the use of a CAD machine and features a three dimensional profile and three distinct actions.

After looking through our website, go out there and use some Optimum Baits to catch the fish of your dreams. If you can’t find our products at your favorite dealers, ask them to bring them in. You can purchase our products online through the links listed. Our dealer list also indicates where you can purchase our products. Give yourself the best possible chance to catch quality fish so tie an Optimum Bait on to the end of your line today! Good Luck and Have Fun!