Sometimes when you’re fishing, all you want is a bite, any kind of bite, just to get some action. Other times, you’re in search of quality. In those instances, the hunt is on for that one big bite and out here in California that means it’s swimbait time. Optimum Bait Company, with the help of their BASS Elite Series Pro, Fred Roumbanis recently developed a soft plastic, paddletail swimbait that’s getting a lot of attention out west. We took some time earlier this year to see what the Optimum Boom Boom Shad was all about.