All new Opti Grubs are here!

All new Opti Grubs are here!

The 5” Opti Grub is built on the same proven design as the rest of the Opti Series, but with a wildly vibrating curl tail, and available in four new colors. It works great buzzed over grass, swam on a light jighead or flipped in tight cover.Each bait is hand poured...
The Flying Fish, stage 3.5 tad pole has arrived!

The Flying Fish, stage 3.5 tad pole has arrived!

The newest creation from Optimum Baits and AA Worms is the multi faceted swimbait that mimics both a stage 3.5 Tadpole in fresh water and a Flying fish in saltwater. Originally hand carved, this creature was finished on CAD to ensure the most lifelike action on...
Deps new top water colors available for summertime bassing!

Deps new top water colors available for summertime bassing!

Just in time for those nice long days on the water! Optimum Baits is receiving our shipment of regular colors in Buzzjets, Buzzjet Jrs., Spiral Minnows, Pulse Cods, Basiriskys 70 &60, Slither K, & Buster Ks.  deps Japan is also releasing two new fish catching...
New terminal tackle from Zappu!

New terminal tackle from Zappu!

Several new products from the Japanese manufacturer that introduced the USA to the Jig Head Wacky technique are now being offered for the USA market. If you’re an angler that likes to finesse fish or to modify your lures than there is definitely a product for...