See what we`ve been working on!!

Designers are at it again. Working on new sizes of the Line Thru Series and a little something extra!!

We’ve downsized the Double Diamond Series and made it more finesse. There is the new 3″ Jr. Diamond as well as a 2.5″ Micro Diamond. It also comes in a kit with the Optimum Diamond Heads. These heads are perfect for swimming, dragging on bottom or bouncing. The head comes with a hitch hiker so you can rig weedless or exposed hook.


This Spring Optimum has released several new items of Apparel including short and long sleeve Tshirts in both white and dark and also fishing towels.

Spring Time is upon us & the Fish are Active. Get the latest new colors at your favorite dealer.


New 3″ Double Diamond Swimmer Colors. These colors were added to the color line up by request of BASS Elite Anglers Fred Roumbanis and Bill Lowen. Since the BASSMASTER Classic both Fred and Bill have been using the 3″ Double Diamond as a trailer on their Swim Jigs. Because of the extraordinary wide roll and thumping tail of the DD they requested 5 new trailer colors.


For the Fall of 2008, Optimum has added 2 new colors to their line-up. #555 Sexy Shad & #556 Table Rock Shad are now available in all swimbait styles. Use the more natural color, Sexy Shad in clearer water conditions and go with the brighter greater contrast bait, Table Rock Shad, in dirtier or stained water! Now Available.


Guide Art Hill put the Table Rock Shad color to the test and was successful!!