December 2025 NEW RELEASES & ARRIVALS

Premium Japanese designs. Proven winter performance.
Fresh colors, new sizes, and limited-release models landing throughout December.

[deps]

  • SAKAMATA SHAD 4.5” – New Size
  • SAKAMATA SHAD 3” –  
  • FRILLED SHAD 4.7”
  • REBOUND STICK 6”
  • REBOUND STICK 7”
  • CIRCUIT VIB
  • EVOKE 1.8
  • MS CRAW 3.6in

[ima]

  • issen 45S MAX
  • Twig 60
  • sukariGHOST50
  • Sukari 50SS
  • sasuke130Gouriki
  • kosuke130F
  • kosuke170F
  • Gyodo 110MD
  • Gyodo 130MD

[zappu – FISH MAGNET] 

  • MAGATAIL 3.5” – New Size
 
 

Quick Look

"Please click the banner to jump to each product section."

FRILLED SHAD 4.7"

Real action that trembles and rolls. “Frilled Shad” is a realistic reproduction of streamlined baitfish such as a smelt that live in many waters. The bait has a quivering action and unique twisting swimming action. In addition, a rolling action with a shaking from side to side is created during the retrieve. Just swim it back and the bait will do the rest. FRILLED SHAD is 4.7 inches and comes five per pack.

[ Restock Color ]

REBOUND STICK 6" & 7"

The “Rebound Stick” has a powerful and intense vibration from the bulky body. It’s constructed in a way to get bites even under pressured fishing conditions. The bait works great in grass and easily slips in and out. The irregular shape gives it a great action that is unlike anything the bass have seen.

  • 6inch
    Weight: 9 / 16oz
    Recommended offset hook: # 4/0
    5 / pack
  • 7inch
    Weight: 7 / 8oz
    Recommended offset hook: # 6/0
    5 / pack

[ deps REBOUND STICK 6" NEW Colors ]

[ deps REBOUND STICK 6" Restock Colors ]

[ deps REBOUND STICK 7" NEW Colors ]

[ deps REBOUND STICK 7" Restock Colors ]

deps Circuit Vib

Go beyond metal with “Circuit Vibe”, which uses a circuit board material with a low specific gravity ultra-thin materials. This allows for greater vibration than standard metal baits. It is a hybrid bait with unique ultra-high pitch sound and great response.

  • Restock:1/4oz・3/8oz・1/2oz

[ deps Circuit Vib 1/4 oz Restock Colors ]

[ deps Circuit Vib 3/8 oz Restock Colors ]

[ deps Circuit Vib 1/2 oz Restock Colors ]

EVOKE 1.8oz

The Evoke crankbait family was designed for fishing cover. They are born from the concept that crankbaits “must be a tool” to fish around cover and enhance your fishing success with crankbaits.

These are crankbaits that can be fished in areas that most would only throw jigs or Texas-rigs. They excel around targets like bushes, laydowns, and other obstacles. These baits can be fished just about anywhere.

[ deps EVOKE 1.8oz NEW Colors ]

[ deps EVOKE 1.8oz Restock Colors ]

MS CRAW 3.6inch

A compact craw that creates a strong vibration.

The large claws flutter wildly, stirring up the water and creating vibration. The ringed body is small and compact but still bulky enough to give the fish a solid feel when they bite it. The bait’s design allows you to rig it in several ways. No matter how you fish it, the shaking and vibration will get bites for you, even in challenging fishing situations and pressured fisheries.

SIZE: 3.6 inches (8 per pack) 

Recommended hook: Offset hook #4/0

[ deps MS CRAW3.6" Restock Colors ]

issen 45S MAX

Catches big game with MAX power

It is optimized for big gamefish with a strong front and rear treble hook.

Because of the action, issen often catches bigger fish than you might think. The MAX version has beefier hooks that can handle unexpected big fish.

The issen series focuses on great casting distance and excellent swimming action. It is an exquisite balance needed for technical fishing in streams with artificial lures. This minnow responds well to rod action without blowing out in a fast current. It has the right action that appeals to the instincts of trout. Issen 45S has hook settings to reduce breaking, and the Issen 45S MAX is for larger fish.

[ issen 45S MAX Restock Colors ]

ima_Twig60_Nov2025

Twig 60

Description

A horizontal falling slim minnow that is perfect for large trout!

  • The slim silhouette has a natural fall!

  • By eliminating the tail center of gravity, it has a horizontal fall with a rolling action.

Large trout can be wary of lures as they get wiser, so they do not always react to standard lures. The Twig 60 has a natural horizontal fall that appeals to big fish. It creates a truly natural look as it falls and features natural and not-too-bright colors.

[ Twig 60 NEW Colors ]

[ Twig 60 Restock Colors ]

sukari GHOST 50

A “mysterious” suspending minnow that goes with the flow.

The suspending Sukari Ghost 50 can be used at many depths. It floats gently in the water with great buoyancy and has a natural posture that doesn’t spook fish. It can also be used with more action, and the finely tuned weight system gives it a good start-up when working the bait. This is critical when making short casts in stream headwaters, but it also has great long-distance casting for more open areas. This “mysterious” suspended minnow is indispensable for mountain streams.

[ sukari GHOST 50 NEW Colors ]

[ sukari GHOST 50 Restock Colors ]

Sukari 50SS

Powerful yet delicate: this is the power of Sukari!

  • Scary power that doesn’t quit from sunup to sundown!
  • Outstanding casting performance that is second to none!
  • Double the sharpness of your bait by using heavier weights!

[ Sukari 50SS NEW Colors ]

[ Restock Colors ]

Sasuke 130Goriki

Dominate the sea with confidence.

  • Overwhelming casting distance created by a stable flight.
  • Equipped with a large hook for powerful fish, and it swims with stability even in rough water.
  • The most powerful model in the Sasuke series.

[ Sasuke 130Goriki Available Colors ]

kosuke 130F and kosuke 170F

A football-shaped original lip that detects even the slightest changes in current speed.
Exceptional casting performance that achieves distances beyond its size.
A perfectly balanced range and action that bridges the gap between Komomo and Sasuke! 

The original model of the Kosuke series, following in the footsteps of ima’s high-end minnow lines, The Komomo and Sasuke.

[ ima kosuke 130F Available Colors ]

[ ima kosuke 170F Available Colors ]

GyodoMD110_banner_NOV2025

Gyodo 110MD

A mid-depth surf minnow built for distance and control.

  • Dives up to five feet—ideal for targeting troughs, deeper flats, and steep beaches.
  • Streamlined body design delivers long, accurate casts.
  • Outfitted with three treble hooks for increased hook-up and holding power.

[ Gyodo 110MD Available Colors ]

Gyodo130MD

A minnow that masters the fish!

  • A versatile mid-depth diver that catches everything from flounder in the surf to sea bass in the rocks!

  • Astonishing casting distance and swimming performance achieved by the weight transfer system that is comprised of three large iron balls!

  • Three #4 hooks ensure great hooking power!

[ Gyodo130MD Available Colors ]

fishmagunet_Magatail3.5_NOV2025_NS

FISH MAGNET Magatail 3.5inch

3.5-inch Model Now Available!

Japaneses Professional Angler, Takuma Hata, has added a new size to the Magatail lineup. This bait is a high-density bait featuring a uniquely curved tail. Made by GEECRACK Japan with it’s S.A.F Material

[ Magatail 3.5inch Available Colors ]

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