A fan-requested favorite is back — Bubble Gum. Loud. Visible. Proven. Anglers asked for it — and it’s back.Bubble Gum returns to the BOOM BOOM lineup, bringing a bold presence that stands out in any condition. Bright pink isn’t subtle — and that’s exactly the point.In stained water, low light, or pressured conditions, Bubble Gum […]
The Return of Bubble Gum – A Proven BOOM BOOM Color Read More »
April RELEASES & ARRIVALS Premium lure designs from around the world for anglers of all skill levels and a wide range of targeted species. OPTIMUM BAITS, deps, ima, Swimbait Republic, and ZAPPU,. These new arrivals and releases will be available at your favorite dealer beginning late April to early May 2026. [OPTIMUM BAITS] BOOM BOOM BUBBLE GUM
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The deps Sakamata Swimmer is a versatile 5.3-inch swimbait based on the popular Sakamata Shad. Its shad-style tail creates strong vibrations, attracting fish from long distances. https://youtu.be/lp-rbKl4Qks ▲Sakamata Swimmer Action Moive Crafted with ATTRIX material, a unique blend of scents and ingredients, it stimulates predatory instincts. The high-salt lower body provides a low center of gravity,
deps Sakamata Swimmer – New Soft Swimbait for 2026 Read More »
Swimbait Republic’s popular glide baits, the Glideway 126 and Glideway 176, are getting fresh new color options this March. Known for their realistic action and beautifully detailed finishes, the Glideway series has gained attention among swimbait anglers looking for a versatile glide bait that performs across different retrieves and conditions. With the new color additions,
Swimbait Republic Glideway 126 & 176 Add New Hand-Painted Colors Read More »
” River Red ” A Purpose-Built Craw Color River Red is the craw-inspired color anglers have been waiting for. Built specifically for the spring season in mind, this red-based profile mimics the natural tones of active crawfish that bass key in on as water temperatures begin to rise. When fish move from deeper winter areas
The New Color We’ve Been Waiting For — River Red Read More »
March RELEASES & ARRIVALS Premium lure designs from around the world for anglers of all skill levels and a wide range of targeted species. We hope you enjoy what we have to offer throughout the month of March and beyond. This month brings a strong wave of spring-driven products as bass begin staging and moving
RELEASES and ARRIVALS March 2026 Read More »
deps COVER SCAT is getting 3 brand-new colors The new colors will be available in 2.5”, 3”, and 3.5” sizes. These additions help cover situations that couldn’t be fully addressed with the previous color lineup, giving anglers more options when conditions get tough. Popular standard colors will also be restocked at the same time. New
deps COVER SCAT – 3 New Colors in 2.5”, 3”, and 3.5” Read More »
Congratulations to Optimum/deps professional angler Jacob Walker on his 2nd place finish at the first MLF Pro Tour event of 2026 on Lake Guntersville. This event marked Jacob’s first full Pro Tour appearance, outside of last season’s Redcrest Cup, making it an impressive and confident start to the year. Throughout the tournament, deps soft plastics played a key
Jacob Walker finishes 2nd at Lake Guntersville Read More »
February RELEASES & ARRIVALS Premium designs from around the world. Proven winter performance.For February we have a strong wave of spring driven products as bass begin staging and moving shallow. There is a good mix of items this month from deps, ima, & AA Worms. You will be able to find them at your favorite
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Jan 2026 Rigged & Ready Tackle Update Optimum Baits Co. Newsletter January, 2026 January Product Releases — New Styles, Sizes, New Colors & Inventory RestocksA brisk look at what’s to start the year off right.As we look ahead to 2026, we want to thank all of our partners and long-standing relationships we’ve built over the
Optimum Baits Co. Newsletter January, 2026 Read More »
