Author name: Optimum B

@masayuki_matsushita5831 When Conditions Get Tough, Barbute Delivers The deps Barbute, although not new, has had a tremendous following in Japan especially on Lake Biwa, where deps designer and fishing guide Masayuki Matsushita (who goes by Masa) spent many hours fishing and fine tuning the bait. I had the chance to film Masa on Lake Biwa

Two beloved ima lures are making their long-awaited return this June. The ORIGINAL ima USA Model, Rock N’ Vibe, is back after nearly a decade, while the highly requested Flit 120 returns to the lineup after years of limited availability. This release also introduces the new SCALED FINISH series, featuring detailed scale patterns that add

The popular SAKAMATA SHAD lineup continues to grow with two new baitfish-inspired colors: #161 R.R. Wakasagi and #AA08 River Shad. Building on the success of deps’ proven wakasagi-style patterns, these natural two-tone finishes are designed to closely match a variety of forage species in different water conditions. #AA08 River Shad Developed in collaboration with professional

The FISH MAGNET OCTOPUS isn’t just another multi-arm soft bait. Its concept goes back more than a decade to a rig developed by legendary Japanese angler Takuma Hata. Multiple straight-tail worms were originally bundled together to create a unique “octopus-style” profile—combining subtle movement with strong water displacement. It worked, but rigging it was slow and

Boom Boom Swimbait Bubble Gum Color Release It has been nearly a decade since Optimum Baits partnered with long time Professional Bass Angler Fred Roumbanis to release the Boom Boom Swimbait. Over the years, Roumbanis has shared a lot of useful information on how he employs his signature swimbait to catch more fish and bigger