April RELEASES & ARRIVALS
Premium lure designs from around the world for anglers of all skill levels and a wide range of targeted species.
OPTIMUM BAITS, deps, ima, Swimbait Republic, and ZAPPU,.
These new arrivals and releases will be available at your favorite dealer beginning late April to early May 2026.
[OPTIMUM BAITS]
BOOM BOOM BUBBLE GUM COLOR
- BOOM BOOM LINE THRU BUBBLE GUM 5in
[deps]
- SAKAMATA SWIMMER
- BARBUTE 3”
- FRILLED SHAD 4.7”
- BULL FLAT 4.8” & 5.8”
- REBOUND STICK 5”
[ZAPPU]
- Faye -Faye Tail
- HITCH HOOK
- BOW HEAD JIG
- FISH MAGNET OCTOPUS
[ima]
- ima GLIDE
[SWIMBAIT REPUBLIC]
GLIDEWAY 126 Restock Colors
GLIDEWAY 176 Restock Colors
Quick Look
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New Colors for BOOM BOOM SWIMBAIT
- BOOM BOOM Line Thru — 4″, 5″, 6″
- BOOM BOOM Weedless — 4.5″, 6″
[ New Colors BOOM BOOM Line Thru 4", 5", 6"]
[ New Colors BOOM BOOM WEEDLESS 4.5", 6" ]
[ Restock Colors BOOM BOOM Line Thru 5inch ]
SAKAMATA SWIMMER
The shad tail creates unique vibrations.
The Sakamata Swimmer is a shad-tail swimbait with a Sakamata body, designed for swimming.
The lower plastic has a low center of gravity thanks to its high salt content, and the tail maintains a stable swimming posture. The design allows the tail to grip water easily, so it works well with fast and slow retrieves. It can be used several ways, draws fish from a long distance, and is easy to control the action, whether you fish it weightless, as a trailer on a swim jig, or drag it when rigged on a Texas-rig.
The material used is called ATTRIX, a unique blend of ingredients and scents that stimulate predatory instincts.
5.3inch (5/pack):
[ Available Colors deps SAKAMATA SWIMMER ]
BARBUTE 3inch
Tons of action packed in a compact body, Barbute gets selective bass to bite.
At first glance, the design is simple, but the body has reverse tapered ribs that grab water, a tail that also moves water even with small rod movements, and a center tail that sways and vibrates. It works great with several different rigs and as a trailer.
deps BARBUTE 3inch(8/pac)
Recommended offset hook：#1/0～#1
[ deps BARBUTE 3inch Restock Colors ]
FRILLED SHAD 4.7inch
Real action that trembles and rolls. “Frilled Shad” is a realistic reproduction of streamlined baitfish such as a smelt that live in many waters. The bait has a quivering action and unique twisting swimming action. In addition, a rolling action with a shaking from side to side is created during the retrieve. Just swim it back and the bait will do the rest. FRILLED SHAD is 4.7 inches and comes five per pack.
[ deps MS CRAW 2.6inch Restock Colors ]
BULLFLAT 4.8" and 5.8"
A soft bluegill-imitation that can be fished in several different ways. The bluegill lives everywhere from small ponds to rivers or large reservoirs and bass feed on them anywhere they coexist. The “Bull Flat” was made to have the same and profile of a bluegill and casts great. It has a bellow-shaped tail that vibrates and moves with any movement of the water. The arms also cause vibration and look just like the fins of a bluegill.
- 4.8inch (4 / pack) 1oz – Recommended offset hook: #5/0
- 5.8inch (4 /pack) 1.6oz – Recommended offset hook: #7/0
[ deps BULLFLAT 4.8" & 5.8" Restock Colors ]
REBOUND STICK 5"
- The “Rebound Stick” has a powerful and intense vibration from the bulky body. It’s constructed in a way to get bites even under pressured fishing conditions. The bait works great in grass and easily slips in and out. The irregular shape gives it a great action that is unlike anything the bass have seen.
- 5inch
- Weight: 5 / 16oz
- Recommended offset hook: # 2/0
- 6 / pack
[ deps REBOUND STICK 5" Restock Colors ]
ZAPPU Faye -Faye Tail
The ZAPPU Faye -Faye Tail is a soft swimbait that delivers a larger presence than its size suggests, featuring a thick tail that grips water for stable performance from slow retrieves to high-speed burns. Deep body ribs create the ideal resistance while maintaining balance and providing clear underwater feedback, and thoughtful details like a hook guard and rigging markers add versatility. Designed for multiple rigs and situations, it’s a highly practical swimbait built for consistent performance.
ZAPPU Faye -Faye Tail
Size: 3” (7/pack)
ZAPPU BOW HEAD JIG
The Bow Head Jig is a versatile rubber jig designed to trigger strikes in any situation—from bottom fishing to mid-water retrieves and heavy cover. Built on the proven jointed “Bow Head” concept, its split-ring connection allows only the head and skirt to move, keeping the trailer’s action completely natural while delivering strong appeal. It excels with techniques like dragging, shaking, and mid-water “Jig-St,” and its snag-resistant design makes it easy to fish confidently around cover, making it a reliable all-around option for a wide range of conditions.
Bow Head Jig
Sizes: 3/16oz (5g), 1/4oz (7g), 3/8oz (10g) | Hook: #3/0
[ Zappu BOW HEAD JIG 1/4oz Available Color ]
[ Zappu BOW HEAD JIG 3/8oz Available Color ]
ZAPPU HITCH HOOK
★ A Highly Anticipated New Size Added!
Introducing the “Hitch Hook,” developed specifically to help you successfully land those frustrating short bites and tail-nips that frequently occur when using soft swimbaits, swimming worms, or on swim jig trailers.
It is an indispensable tool, especially when targeting finicky bass during early spring!
New for 2026, in response to anglers’ demand, the “SS” size has joined the lineup. The new size was designed to provide a perfect fit for virtually any soft plastic bait.
SIZE :
SS ：Hook#2 ・Length =16mm
FISH MAGNET OCTOPUS
Built on the concept of the original “ OCTOPUS lure,” this integrated one-piece design delivers powerful water displacement and a unique presence that attracts fish. Inspired by the Maga-Tail, it recreates the multi-worm profile in a single molded bait, eliminating the need for complicated rigging while enhancing overall appeal. The result is a simple, efficient design that maximizes fish-attracting power in any situation.
FISH MAGNET OCTOPUS
Size: Length: 140mm (2/pack)
ima Glide
The ima Glide was developed with the input and experience of professional angler and guide Michael Murphy, who wanted a bait that he could fish like a soft jerkbait like the Optimum Victory Tail, but that could also double as a glide bait.
ima Glide 125 Floating Restock Colors
ima Glide 125 Sinking Restock Colors
ima Glide 178 Floating Restock Colors
ima Glide 178 Sinking Restock Colors
