April RELEASES & ARRIVALS Premium lure designs from around the world for anglers of all skill levels and a wide range of targeted species. OPTIMUM BAITS, deps, ima, Swimbait Republic, and ZAPPU,. These new arrivals and releases will be available at your favorite dealer beginning late April to early May 2026. [OPTIMUM BAITS] BOOM BOOM BUBBLE GUM […]
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January 2026 NEW RELEASES & ARRIVALS Premium designs from around the world. Proven winter performance.This month we have products from Japan and Spain with items from deps, Zappu & Swimbait RepublicFresh colors, new sizes, and limited-release models landing throughout January. [deps] EVOKE VIB – New BARBUTE 3” – New Size KINCOO Air 4.8″ and 5.8”
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December 2025 NEW RELEASES & ARRIVALS Premium Japanese designs. Proven winter performance.Fresh colors, new sizes, and limited-release models landing throughout December. [deps] SAKAMATA SHAD 4.5” – New Size SAKAMATA SHAD 3” – FRILLED SHAD 4.7” REBOUND STICK 6” REBOUND STICK 7” CIRCUIT VIB EVOKE 1.8 MS CRAW 3.6in [ima] issen 45S MAX Twig 60 sukariGHOST50
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New Arrivals for October 2025 [ Restock & New Items ] deps WAKASAGI BAIT 55F –New TINY BULLSHOOTER SHUDDER TAIL –New COVER SCAT 3.5″ – New Color ”Indy Gill” SAKAMATA SHAD 4″ MIDST JIGHEAD AA Worms Bad Bubba Shad Striper Colors Shad Tail Striper Colors ima Jetty 135S Gyodo 110MD GUN KICHI 50 Quick Look
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New Arrivals for August 2025 [ Restock & New Items ] deps NEW SILENTKILLER 115 –New Colors EVOKE 4.0 New Sizes – SAKAMATA SHAD REAL 5″, 7″, 8″ Swimbait Republic New Size – Glideway 126 Glideway 176 –New Colors & Restock Colors Quick Look : NEW SILENTKILLER 115 Introducing #18 BB Gizzard Shad and #38 BB American Shad — Signature colors from
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New Arrivals for June 2025 [ Restock Items ] ima ima Glide ima Skimmer GRANDE deps PULSECOD, PULSECOD Jr TINY BULLSHOOTER MS CRAW new Slide Swimmer 250 ZAPPU ZAPPU Inch Wacky ZERO INCH-WACKY, ZERO INCH-WACKY PLUS Power Inch Wacky – Weed Guard Inchi Wacky – King Cobra Bredy, Finesse weighted offset hook Twin Blade Tungsten
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New Arrivals for May 2025 New Arrivals – May 2025 Zappu’s spring shipment just landed! This delivery includes the brand-new Magatail Worm, the second wave of our Limbooo Worms, and a full restock of Zappu terminal tackle—everything you need to fine-tune your finesse game. From deps, our May shipment brings in: Slide Swimmer 250 – Available now in 4 hot new colors MS Vibration –
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New Arrivals for April 2025 In April 2025 New Items deps Glide Head Spinner Bait ima Gyodo 110 MD Restock Items deps Sakamata shad 5″ deps Midst Jighead Quick Look : deps Glide Head Spinner Bait The Glide Head Spinnerbait comes standard with an offset hook, making it more weedless when you Texas-Rig your soft
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New Arrivals for March 2025 Exciting March 2025 Releases & Restocks from Optimum! We’re kicking off March with a wave of new product releases across the Optimum family of brands! Evoke Crankbaits – The highly sought-after #99 “Okie Craw”, first introduced at the 2024 Bassmaster Classic, is now available in all Evoke Crankbait sizes. Plus,
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New Arrivals for January 2025 In January 2025 we will have a restocking of the Sakamata Shad Heavy Weight 5″, 6″, 7″, 8″ and Sakamata Shad 7″,8″ from deps, please look for them at your favorite dealer. Quick Look : Sakamata Shad Heavy Weight The heavy weight model has a higher salt content and works
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