The popular AA BAD BUBBA SHAD is now available in the highly visible #GLOW color in 3″, 4″, and 5″, joining the existing 7″ and 9″ sizes. Designed for low-light and deep-water conditions, #GLOW adds a bold presentation while maintaining the natural action the BAD BUBBA SHAD is known for. With its realistic 3D scale […]
AA BAD BUBBA SHAD #GLOW — New Sizes Available Read More »
The FISH MAGNET TYGAN Bone 90 / 110 now available in North America. The new FISH MAGNET TYGAN Bone has arrived. Designed by Takuma Hata, the TYGAN Bone combines Japanese lure design with precision craftsmanship to create a versatile topwater bait built for exciting surface strikes. Available in two sizes—TYGAN 90 (90mm / 14g) and
Meet the New FISH MAGNET TYGAN Bone Read More »
The FRILLED SHAD has always been designed to give anglers a realistic baitfish profile with a subtle, natural action. Originally released in 4.7” in 2021, the FRILLED SHAD is now available in a new 5.7” size. But the new 5.7” isn’t simply about making the bait bigger. It gives anglers another way to approach fish
FRILLED SHAD 5.7” — A New Size, A New Way to Approach Fish Read More »
AUGUST RELEASES & ARRIVALS Premium lure designs from Japan for anglers of all skill levels and a wide range of target species. These new arrivals and upcoming releases will be available at your favorite dealer beginning in late August through early September 2026. This month features key new products from deps, ZAPPU and FISH MAGNET offering innovative designs
RELEASES and ARRIVALS AUGUST 2026 Read More »
The popular #24 GAME OVER color has officially arrived for the Swimbait Republic GLIDEWAY 126. Originally introduced as an Optimum Baits exclusive, GAME OVER quickly became one of the most requested colors for the larger GLIDEWAY 176. Featuring a realistic baitfish-inspired finish that excels in a variety of water conditions, it’s now available in the
Swimbait Republic GLIDEWAY 126 Now Available in the New #24 GAME OVER Color Read More »
The deps COVER SCAT was recently featured in the WESTERNBASS Magazine Summer 2026 issue in the special feature: “Summer Sleepers: BEYOND TOPWATER” presented by Fisherman’s Warehouse Megastore The article highlights two less obvious but highly effective hot-weather bass-catching baits, showing how anglers can look beyond traditional summer topwater presentations to target bass during the warmer months.
The deps Slither K and Buster K lineup is expanding once again with the introduction of #99 Gilly, a brand-new color developed exclusively for U.S. anglers. Following the release of #96 Silver Crusher in 2024, #99 Gilly marks the latest addition to the lineup, bringing a realistic bluegill pattern that anglers have been requesting for
New #99 Gilly Color Now Available for deps Slither K & Buster K Read More »
When it comes to saltwater fishing, color selection is never one-size-fits-all. The forage, water clarity, and regional fishing styles vary across the United States, which is exactly why ima USA set out to develop a new collection of colors specifically for American anglers. Working closely with the ima Japan design team, the USA staff helped
Why These New ima Saltwater Colors Were Designed for American Waters Read More »
July RELEASES & ARRIVALS Premium lure designs from Japan for anglers of all skill levels and a wide range of target species. These new arrivals and upcoming releases will be available at your favorite dealer beginning in late July through early August 2026. This month features key new products from deps, ima, ZAPPU, FISH MAGNET and SWIMBAIT
RELEASES and ARRIVALS JULY 2026 Read More »
@masayuki_matsushita5831 When Conditions Get Tough, Barbute Delivers The deps Barbute, although not new, has had a tremendous following in Japan especially on Lake Biwa, where deps designer and fishing guide Masayuki Matsushita (who goes by Masa) spent many hours fishing and fine tuning the bait. I had the chance to film Masa on Lake Biwa
The deps Barbute: A Lake Biwa Staple – Lake Biwa, Otsu, Shiga, Japan Read More »
