What’s new

The deps BULLSLENDER 4.7” combines a slender, flat-bodied profile with strong water displacement and excellent weedless performance. Inspired by the popular Bull Flat, its unique design creates a distinctive spiral-falling action while slipping through cover such as weeds, reeds, and bushes. Its versatility makes it suitable for a wide range of presentations, including weightless rigs,

Swimbait Republic introduces the Glideway 236, the latest and largest addition to the Glideway series. Building on the popular Glideway 176, the new 236 features a larger 9.3-inch profile while maintaining the signature action and ease of use that Glideway is known for. A Closer Look at the Glideway 236 Take a closer look at

A Closer Look at the New SPIRALMINNOW 160 A larger SPIRALMINNOW is coming to the U.S. The new deps SPIRALMINNOW 160 takes the familiar SPIRALMINNOW profile to a larger 160mm size, weighing 60g and designed as a surface bait. Ahead of its U.S. release, we’re giving you an early look at the SPIRALMINNOW 160 with

Cover Feature + Pages 42–47 The deps Sakamata Shad is featured in California Sportsman in the article “A MORE PERFECT UNION,” written by Mark Fong. The article follows Optimum Baits and ima Pro Staff angler Roland Aspiras on a trip to Union Valley Reservoir, where he targets Mackinaw using casting and jigging techniques more commonly

The popular AA BAD BUBBA SHAD is now available in the highly visible #GLOW color in 3″, 4″, and 5″, joining the existing 7″ and 9″ sizes. Designed for low-light and deep-water conditions, #GLOW adds a bold presentation while maintaining the natural action the BAD BUBBA SHAD is known for. With its realistic 3D scale

The FISH MAGNET TYGAN Bone 90 / 110 now available in North America. The new FISH MAGNET TYGAN Bone has arrived. Designed by Takuma Hata, the TYGAN Bone combines Japanese lure design with precision craftsmanship to create a versatile topwater bait built for exciting surface strikes. Available in two sizes—TYGAN 90 (90mm / 14g) and

The FRILLED SHAD has always been designed to give anglers a realistic baitfish profile with a subtle, natural action. Originally released in 4.7” in 2021, the FRILLED SHAD is now available in a new 5.7” size. But the new 5.7” isn’t simply about making the bait bigger. It gives anglers another way to approach fish