July RELEASES & ARRIVALS Premium lure designs from Japan for anglers of all skill levels and a wide range of target species. These new arrivals and upcoming releases will be available at your favorite dealer beginning in late July through early August 2026. This month features key new products from deps, ima, ZAPPU, FISH MAGNET and SWIMBAIT […]
RELEASES and ARRIVALS JULY 2026 Read More »
@masayuki_matsushita5831 When Conditions Get Tough, Barbute Delivers The deps Barbute, although not new, has had a tremendous following in Japan especially on Lake Biwa, where deps designer and fishing guide Masayuki Matsushita (who goes by Masa) spent many hours fishing and fine tuning the bait. I had the chance to film Masa on Lake Biwa
The deps Barbute: A Lake Biwa Staple – Lake Biwa, Otsu, Shiga, Japan Read More »
Two beloved ima lures are making their long-awaited return this June. The ORIGINAL ima USA Model, Rock N’ Vibe, is back after nearly a decade, while the highly requested Flit 120 returns to the lineup after years of limited availability. This release also introduces the new SCALED FINISH series, featuring detailed scale patterns that add
ima Rock N’ Vibe and Flit 120 Return with New SCALED FINISH Colors Read More »
The popular SAKAMATA SHAD lineup continues to grow with two new baitfish-inspired colors: #161 R.R. Wakasagi and #AA08 River Shad. Building on the success of deps’ proven wakasagi-style patterns, these natural two-tone finishes are designed to closely match a variety of forage species in different water conditions. #AA08 River Shad Developed in collaboration with professional
deps SAKAMATA SHAD New Colors: R.R. Wakasagi & River Shad Available Now Read More »
https://www.youtube.com/watch?v=ste2OKWYzSQ We headed to Lake Biwa, Japan, to capture Hata Takuma’s ultimate monster creation—the GOOBUM GOOBUM is derived from “Goosebumps.” Its unique body shape, knife tail, fork tail, and side arms are all designed to grab water with even the slightest movement, generating a powerful combination of vibrations that create an unmistakable presence underwater. During
June RELEASES & ARRIVALS Premium lure designs from Japan for anglers of all skill levels and a wide range of target species. These new arrivals and upcoming releases will be available at your favorite dealer beginning in late June through early July 2026. This month features key new products from deps, ima, and FISH MAGNET, offering innovative designs
RELEASES and ARRIVALS JUNE 2026 Read More »
The FISH MAGNET OCTOPUS isn’t just another multi-arm soft bait. Its concept goes back more than a decade to a rig developed by legendary Japanese angler Takuma Hata. Multiple straight-tail worms were originally bundled together to create a unique “octopus-style” profile—combining subtle movement with strong water displacement. It worked, but rigging it was slow and
FISH MAGNET OCTOPUS: A JDM Soft Bait Built from a Proven Japanese Rig Read More »
Boom Boom Swimbait Bubble Gum Color Release It has been nearly a decade since Optimum Baits partnered with long time Professional Bass Angler Fred Roumbanis to release the Boom Boom Swimbait. Over the years, Roumbanis has shared a lot of useful information on how he employs his signature swimbait to catch more fish and bigger
Optimum Baits Bubble Gum Boom Boom Read More »
The Zappu Bow Head Jig is built to trigger strikes in a wide range of situations—from dragging the bottom to working through heavy cover, and even fishing the mid-water column. But what really unlocks its full potential is pairing it with the right trailer. In this guide, we’ll show you three proven trailer combinations we’ve
Three Proven Trailer Setups for the ZAPPU Bow Head Jig Read More »
ZAPPU Faye-Faye Tail When bites get tough, slow it down—without losing action. Pressured lakes. Cold fronts. Tough conditions.When fish stop reacting to fast-moving baits, the ability to maintain action at ultra-slow speeds becomes critical. The Faye-Faye Tail is designed exactly for that. As ZAPPU’s second U.S. soft bait release following the ZAPPU Limbooo, this is
ZAPPU Faye-Faye Tail: Shad Tail Review Read More »
