What’s new

The FISH MAGNET OCTOPUS isn’t just another multi-arm soft bait. Its concept goes back more than a decade to a rig developed by legendary Japanese angler Takuma Hata. Multiple straight-tail worms were originally bundled together to create a unique “octopus-style” profile—combining subtle movement with strong water displacement. It worked, but rigging it was slow and […]

Boom Boom Swimbait Bubble Gum Color Release It has been nearly a decade since Optimum Baits partnered with long time Professional Bass Angler Fred Roumbanis to release the Boom Boom Swimbait. Over the years, Roumbanis has shared a lot of useful information on how he employs his signature swimbait to catch more fish and bigger

ZAPPU Faye-Faye Tail When bites get tough, slow it down—without losing action. Pressured lakes. Cold fronts. Tough conditions.When fish stop reacting to fast-moving baits, the ability to maintain action at ultra-slow speeds becomes critical. The Faye-Faye Tail is designed exactly for that. As ZAPPU’s second U.S. soft bait release following the ZAPPU Limbooo, this is

A fan-requested favorite is back — Bubble Gum. Loud. Visible. Proven. Anglers asked for it — and it’s back.Bubble Gum returns to the BOOM BOOM lineup, bringing a bold presence that stands out in any condition. Bright pink isn’t subtle — and that’s exactly the point.In stained water, low light, or pressured conditions, Bubble Gum

The deps Sakamata Swimmer is a versatile 5.3-inch swimbait based on the popular Sakamata Shad. Its shad-style tail creates strong vibrations, attracting fish from long distances. https://youtu.be/lp-rbKl4Qks ▲Sakamata Swimmer Action Moive Crafted with ATTRIX material, a unique blend of scents and ingredients, it stimulates predatory instincts. The high-salt lower body provides a low center of gravity,

Swimbait Republic’s popular glide baits, the Glideway 126 and Glideway 176, are getting fresh new color options this March. Known for their realistic action and beautifully detailed finishes, the Glideway series has gained attention among swimbait anglers looking for a versatile glide bait that performs across different retrieves and conditions. With the new color additions,

” River Red ” A Purpose-Built Craw Color River Red is the craw-inspired color anglers have been waiting for. Built specifically for the spring season in mind, this red-based profile mimics the natural tones of active crawfish that bass key in on as water temperatures begin to rise. When fish move from deeper winter areas