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A fan-requested favorite is back — Bubble Gum. Loud. Visible. Proven. Anglers asked for it — and it’s back.Bubble Gum returns to the BOOM BOOM lineup, bringing a bold presence that stands out in any condition. Bright pink isn’t subtle — and that’s exactly the point.In stained water, low light, or pressured conditions, Bubble Gum […]

The deps Sakamata Swimmer is a versatile 5.3-inch swimbait based on the popular Sakamata Shad. Its shad-style tail creates strong vibrations, attracting fish from long distances. https://youtu.be/lp-rbKl4Qks ▲Sakamata Swimmer Action Moive Crafted with ATTRIX material, a unique blend of scents and ingredients, it stimulates predatory instincts. The high-salt lower body provides a low center of gravity,

Swimbait Republic’s popular glide baits, the Glideway 126 and Glideway 176, are getting fresh new color options this March. Known for their realistic action and beautifully detailed finishes, the Glideway series has gained attention among swimbait anglers looking for a versatile glide bait that performs across different retrieves and conditions. With the new color additions,

” River Red ” A Purpose-Built Craw Color River Red is the craw-inspired color anglers have been waiting for. Built specifically for the spring season in mind, this red-based profile mimics the natural tones of active crawfish that bass key in on as water temperatures begin to rise. When fish move from deeper winter areas

deps COVER SCAT is getting 3 brand-new colors  The new colors will be available in 2.5”, 3”, and 3.5” sizes. These additions help cover situations that couldn’t be fully addressed with the previous color lineup, giving anglers more options when conditions get tough. Popular standard colors will also be restocked at the same time. New

Congratulations to Optimum/deps professional angler Jacob Walker on his 2nd place finish at the first MLF Pro Tour event of 2026 on Lake Guntersville. This event marked Jacob’s first full Pro Tour appearance, outside of last season’s Redcrest Cup, making it an impressive and confident start to the year. Throughout the tournament, deps soft plastics played a key

The Deps BUZZJET TROUT MODEL is a trout-specific version of the popular BUZZJET, a noisy wakebait designed to efficiently cover water and trigger surface strikes. Its bent spike lip creates a strong surface wake, while the flashing prop disrupts the water and imitates baitfish being chased by predators. The lure reacts instantly to rod movement,

The EVOKE VIB is an aggressive, no-nonsense vibration bait that stays true to the core EVOKE concept. Designed with a strong sense of straight-line stability, EVOKE VIB maintains its track even when it makes contact with structure. When the bait bumps cover, it quickly regains balance and returns to its intended swimming path—allowing anglers to

Roland breaks down the features and how to fish the Twig 60, with real on-the-water examples. [Bait] ・Twig 60 [ima] https://imalures.com/twig-60/ [Cast] R.C. Aspiras @innovate ‪@innovatrium‬ [Produced] ・ima lures ‪@Imalures‬ https://imalures.com ‪@imalures [instagram] [Filmed/Edited] ・Kaz ‪‪@mirokubigbaitsswimbaitsins5420‬ @miroku_bigbaits_in_cali [instagram]