Optimum Baits Co. Newsletter August, 2025

August 2025

Rigged & Ready Tackle Update

Optimum Baits Co. Newsletter August, 2025

AUGUST PRODUCT RELEASES – NEW STYLES, NEW SIZES, NEW COLORS & INVENTORY RESTOCKS. A SUMMER FULL OF STRIKES!

The dog days of summer are here, and nothing beats the heat like a fresh batch of cool new lures.

For the latest product announcements, releases, fishing tips, and industry news, we encourage everyone to check our homepage regularly. Each month’s products are conveniently organized under the New Arrivals tab for easy browsing.

SWIMBAIT REPUBLIC – NEW COLORS & A NEW SIZE! The siesta is over! Swimbait Republic (SPAIN) has rolled out fresh new color patterns in the Glideway 176 and is finally releasing their long-awaited, bite-sized Glideway 126. The stand out new color pattern available in the 176 size is the Optimum Baits’ GAME OVER. (126 size Quantities are limited in the 126 size.)

Swimbait Republic

GLIDEWAY 176

7 New Colors:
#14 SUPERNATURAL V2, #15 SWCM, #16 GREEN GLASS, #18 JDM SARDINE, #19 AURORA SHAD, #20 GREEN BACK, #24 GAMEOVER

NEW: GLIDEWAY 126

Available Colors:
#1 SUPER NATURAL, #2 OFFSPRING, #3 LAVENDER SYRUP, #4 BONE SOLDIER, #8 RADIOACTIVE, #9 AFTER PARTY, #11 HALLEY, #12 GOLD RUSH, #13 GREENADE

🎥 Stay Connected with Optimum Baits We’re always creating fresh video content—whether we’re out on the water or back at the shop talking about our latest gear. These videos are a great way to stay in the loop and get deeper insights into what’s happening at Optimum Baits.

– Don’t miss out—follow us on social media to catch all our latest updates, tips, and product highlights.

Check out a couple of our recent videos below!

DEPS – SILENT KILLER 115 RETURNS! Continuing in the finesse swimbait category, deps has produced a fresh batch of Silent Killer 115s for us. Don’t miss the new Butch Brown Shad colors!

deps NEW SILENTKILLER 115: 2 New Colors:
#18 BB Gizzard Shad, #38 BB American Shad

Restock Colors:

#01 Flash Carp, #04 Hasu, #10 Wakasagi, #11 Baby Bass

deps EVOKE 4.0:

The magnum-sized Evoke 4.0 is back in stock and available in eight lifelike colors.

Restock Colors:

#01 Real Blue Gill, #02 Blue Back Chartreuse, #03 Horizon Shad,#04 Scum Pearch, #05 Red Craw, #06 Golden Shiner, #07 Sexy Shad, #08 Chrome Shad

deps SAKAMATA SHAD REAL 5", 7", 8"

NON-SALT

DEPS – SAKAMATA SHAD REAL SERIES EXPANDS! The Sakamata Shad REAL Series features an ultra-precise, lifelike print that perfectly mimics a natural baitfish. This lineup is now available in three new sizes, all offered in the same four realistic color patterns.

Colors:

#01 Skeleton Wakasagi, #02 Real Baby Bass, #03 Pearl Wakasagi,

#04 Chart Back Wakasagii

IMA & AA WORMS – SALTWATER BITE IS ON! The bite is on and heating up in the salt! We’ve got a full lineup of both hardbaits and soft plastics from ima and AA Worms. Check out some of the recent catches on ima plugs and AA Shad Tails.