Optimum Baits Co. Newsletter January, 2026
January Product Releases — New Styles, Sizes, New Colors & Inventory Restocks
A brisk look at what’s to start the year off right.
As we look ahead to 2026, we want to thank all of our partners and long-standing relationships we’ve built over the years. We’re fortunate to work in an industry driven by shared passion, and we wish everyone health, prosperity, and many great days on the water throughout the year. We’re excited to continue bringing you some of the best products from around the world in 2026.
Be sure to revisit the past few months of new arrivals to ensure your lineup is complete. For the latest product announcements, releases, fishing tips, and industry updates, we encourage everyone to check our homepage regularly. While these newsletters highlight key dealer updates, the homepage always provides more in-depth information, with each month’s products conveniently organized under the New Arrivals tab for easy browsing.
Zappu- Back by popular demand. PD Choppers available in the 3/8oz and 1/2oz sizes!
ZAPPU
P.D. Chopper
Restock Colors:
#04 Hazzard Tail Gill, #08 Shad, #10 Deep Blue Impact, #12 Ayu, #13 Swim Gill, #14 Chartonic, #16 Back Water Shad, #22 Orange Berry Gill
ZAPPU
SYSTEM HOOK RPZ TALISMAN –
Restock of the 3/0 and first time in a Size #4/0
B.A.S.S Elite Angler’s Kenta Kimura Evoke Vibration Debut!
deps EVOKE VIB : An aggressive, no-nonsense vibration bait that stays true to the core EVOKE concept.
#01 Golden Shiner, #02 Sexy Shad, #03 Red Gill, #04 Chrome Shad, #05 Red Craw, #06 Real Blue Gill, #07 Scum Perch, #08 Horizon Shad
#01 Golden Shiner, #02 Sexy Shad, #03 Red Gill, #04 Chrome Shad, #05 Red Craw, #06 Real Blue Gill, #07 Scum Perch, #08 Horizon Shad
deps BUZZJET TROUT MODEL – Topwater Wakebait for Trout
Colors:
#01 Clear, #02 Skeleton Pink, #03 Clear Champagne Belly, #04 Clear Brown Belly, #05 Clear Black Sesame, #06 Jet Black
deps New Size BARBUTE 3 inch -#1 Used Free Rig Bait in Japan!
Colors:
#06 Black, #12 Green Pmkn, #20 Watermelon Pro Blue, #28 Scuppernong, #45 Baby Cherry Blossom, #71 Green Pumpkin Blue Flake, #141 Cherry Blossom Blue flake, #153 Green Pmkn・Blue Glimmer
deps KINCOO Air 4.8″ and 5.8” – Air holes are embedded in the entire body and give the bait an erratic and unpredictable action with the addition of bubbles.
New Colors: #18 Blue Melon, #20 Watermelon Pro Blue
Colors:
#12 Green Pumpkin, #19 Dead Shad, #28 Scuppernong, #143 Natural Worm, #154 Unagi Eel
SWIMBAIT REPUBLIC – Our second batch of the Glideway 126 is available now!
RESTOCK
Swimbait Republic GLIDEWAY 126
New Colors: #07 PURPLE SHINER
Restock Colors:
#1 SUPER NATURAL, #2 OFFSPRING, #3 LAVENDER SYRUP, #4 BONE SOLDIER, #8 RADIOACTIVE, #9 AFTER PARTY, #11 HALLEY, #12 GOLD RUSH, #13 GREENADE
RESTOCK GLIDEWAY 126 Spare Tail
Restock Colors:
#Chartreuse, #Green Honey, #Gun Smoke, #Transparent, #Transparent Brown, #Transparent Purple, #Transparent Red, #Turquoise
What rig set is the best for this season?
OBC Team Annual Holiday Party
