Optimum Baits Co. Newsletter September, 2025
SEPTEMBER PRODUCT RELEASES – NEW STYLES, NEW SIZES, NEW COLORS & INVENTORY RESTOCKS. IT’S TIME TO USE LURES THAT HUNT!
Can you believe the third quarter of 2025 is already wrapping up? This year has flown by—both on the water and in product sales for Optimum Baits brands. We sincerely thank you for your support and business, and hope your year has been strong as well.
For September, we’re keeping the momentum going with a solid lineup from deps, ima, Zappu, and AA Worms.
For the latest product announcements, new releases, fishing tips, and industry news, we encourage everyone to check our homepage regularly. While these newsletters highlight key updates, the homepage always offers more in-depth updates and detailed information. Each month’s products are conveniently organized under the New Arrivals tab for easy browsing.
ima Japan Expands US Lineup This September with Two Fan Favorites
Continuing a strong year of product availability for the U.S. market, ima Japan is excited to announce the September release of the PinJack 200 and the ima Shaker.
– The PinJack 200 Back by popular demand after a two-year hiatus, the PinJack 200 returns with a refreshed lineup of 11 color patterns, including 6 all-new offerings. Known for its precision and performance, the PinJack 200 is ready to make waves again this fall.
– The ima Shaker A staple in tackle boxes for over 15 years, the Shaker—a flat-sided plastic crankbait—is back with 4 new colors, including the much-anticipated Chattahoochee Chrome. We’ve also brought back 7 proven classics to round out the lineup, giving anglers the best of both new and nostalgic.
ima
PINJACK 200
6 New Colors:
#105 American Shad, #109 Ghost Minnow, #112 Perch,
#130 Chattahoochee Chrome, #133 Ghost Sexy Shad, #159 CitrusShad
Restock Colors:
#103 Bluegill, #116 Tennessee Shad, #121 Hot Craw, #161 Barred Black Back Chart, #194 Delta Fire Craw
ima Shaker
Available Colors:
#111 Chattahoochee-Chrome, #159 Citrus Shad, #178 Watermelon Craw
#017 Cloudy Shiner
Restock Colors:
#108 Misty Shad, #121 Hot Craw, #125 Matte Bluegill, #127 Black Chartruese
#134 Plemmons, #136 Rootbeer, #137 White Shad
🎥 This underwater action video of the Shaker really shows how this Flat Sided Crank Hunts!
DEPS – MS VIBRATION / TUNGSTEN (TG) model
deps MS VIBRATION / TUNGSTEN (TG) model
Restock Colors:
#1 Spawning Gill, #2 Baby Gill, #3 Blue Gill, #5 Weed Gill, #7 Red Gill
#10 Biwako chart, #11 Black Gold, #12 Clown
deps is Bringing the HEAT This September 🔥
Get ready—deps is dropping some serious fire this September, and it all starts next week.
🎯 Korrigan Break 800 – Now Going Global A long-awaited bait from Japan is finally making its worldwide debut. The Korrigan Break 800 is an extra-deep diver built to hit and hold bottom at 30 feet using 16 lb line. Designed for those who fish deep and demand precision, this bait is about to be a game-changer.
⚡ MS Vibration – Tungsten Model The MS Vibration (Tungsten Model) is now available in 11 killer colors, offering enhanced casting distance and bottom contact. Get ready to feel every thump.
🟢 Plastics – deps’ arriving next week:
- 3″ & 5″ Deathadders – finesse and power options
- Sakamata Shads – mostly 6″, with some 5″ mixed in at about a 3:1 ratio
These proven plastics are a staple in serious anglers’ arsenals and won’t stay on shelves for long.
New deps KORRIGAN BREAK 800
Available Colors:
#01 Ghost Ayu, #02 Sexy Shad UV, #03 Pro Blue Shad, #04 Deadly Keta Bass, #05 Blue Shad, #06 Black Gold
deps SAKAMATA SHAD 5″
Restock Colors:
#20 Watermelon Pro Blue, #22 Golden Shiner, #39 Pearl White,
#92 Silver Shiner, #114 Champagne Pepper, #127 Silver Shad, #142 Ayu,
#146 Biwako Wakasagi
deps SAKAMATA SHAD 6″
Restock Colors:
#20 Watermelon Pro Blue, #22 Golden Shiner, #92 Silver Shiner,
#96 Wakasagi, #114 Champagne Pepper, #127 Silver Shad,
#129 Reservoir Shad, #140 Electric Shad, #146 Biwako Wakasagi,
#AA01 Indy Sagi
Zappu Magatail and Zero Inch Wacky Rig Tips
ZAPPU – TERMINAL TACKLE & PLASTICS Zappu has been a leader in JDM terminal tackle since the early 2000s, and in recent years has expanded into plastics to complement their wide range of hooks and weights. With monthly shipments arriving from Japan, Zappu products are rarely out of stock for long.
We’ve just restocked the Zero Inchi Wacky Plus and the Fish Magnet MAGATAILS. The RPZ Talisman is currently sold out, but a new production run is underway, with an ETA for restock in December.
Bad Bubba Shad – 100% Handpoured in California – 1 at a time since 1980 –
Rockfish & Lingcod Pro Tips Series Part.3
