" River Red " A Purpose-Built Craw Color
River Red is the craw-inspired color anglers have been waiting for.
Built specifically for the spring season in mind, this red-based profile mimics the natural tones of active crawfish that bass key in on as water temperatures begin to rise. When fish move from deeper winter areas to rocky banks, hard bottoms, and staging structure, a red craw presentation can trigger aggressive reaction bites — especially when paired with a red bladed jig.
River Red features a deep red upper body with subtle black flake and a vibrant orange underside highlighted with gold flake. The combination creates natural contrast, added flash, and a realistic bottom-oriented profile that excels around rock, stumps, and hard cover.
Now available in:
Optimum Baits Opti Shad (#598 River Red)
Optimum Baits Victory Tail (#598 River Red)
AA WORMS Bad Bubba Shad (#T93 River Red)
Whether you’re fishing clear water or slightly stained prespawn conditions, River Red delivers the right craw profile at the right time.



