New Bass Tackle for 2013 from Mad Scientist

At the annual ICAST trade show to be held in Orlando, Florida in July 2012, vendors in the sportfishing tackle industry unveil all the new tackle they’re planning for 2013.

New! Mad Scientist Brand Combines Expertise of Optimum and Lucky Craft

A collaborative soft plastic effort has brought two industry l

eaders together to produce two deadly new designs.

Optimum Bait Company and Lucky Craft, two global leaders in fishing lure innovation, have combined their talents and creativity to introduce two new soft plastic lures – the Opti Shad and the Victory Tail.

“This lure concept has been in development for two years,” said Optimum President Matt Paino. “We are extremely satisfied with what we’ve created. The keen detail that yo

u expect from Lucky Craft lures has been embodied in the design profile and we’ve really created the ultimate finesse swimbait on the market.”