Visit the research labs of the leading lure companies and you’ll see that everybody’s chasing a certain action. It doesn’t have a name, and it’s all but impossible to engineer, but every once in a while one bait out of 50 or 100 will inexplicably “kick out” during the retrieve. If you’ve ever read or seen Hunt for Red October, it’s sort of like a “Crazy Ivan” and a crankbait that tracks straight, then suddenly changes direction will trigger a strike when nothing else will.

Pros who have a kick-out bait keep it locked away and it only comes out when big money’s on the line. But it looks like one of Japan’s top pros may have created a tool that’ll make any crankbait randomly kick out.

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