AUGUST RELEASES & ARRIVALS

Premium lure designs from Japan for anglers of all skill levels and a wide range of target species. These new arrivals and upcoming releases will be available at your favorite dealer beginning in late August through early September 2026.

This month features key new products from deps, ZAPPU and FISH MAGNET offering innovative designs and proven fish-catching performance for freshwater and saltwater anglers alike.

[ deps ]

  • 5.7″ Frilled Shad
  • Korrigan Break 800 
  • Barbute 3.5″
  • Sakamata 3″ 

[ ZAPPU ]

  • Limboo 4″

[ FISH MAGNET ]

  • ZXY 4.5″
  • Magatail 4.5″

[ AA Worms ]

  • Bad Bubba Shad 3″,4″ and 5″ #GLOW

Quick Look

"Please click the banner to jump to each product section."

FRILLED SHAD — 5.7" NEW SIZE & 4.7" RESTOCK

The realistic, baitfish-inspired FRILLED SHAD is now available in a new 5.7″ size, giving anglers a larger profile while maintaining the lifelike action that makes the original so effective.
 
Designed to mimic streamlined baitfish such as smelt, the FRILLED SHAD produces a subtle quivering and twisting action, combined with a natural rolling motion on the retrieve. Its ultra-realistic body, lifelike eyes, and detailed scale-like grooves add to its natural appearance, helping it fool fish even in tough conditions.
 
5.7″ / 4 per pack
4.7″ / 5 per pack

[ deps FRILLED SHAD 5.7" NEW SIZE Available Colors ]

[ deps FRILLED SHAD 4.7" Restock Colors ]

KORRIGAN BREAK 800

The KORRIGAN BREAK 800 is back in stock. Built to reach extreme depths, this 106mm, 66g crankbait can dive as deep as 33 feet with 16lb fluorocarbon, making it ideal for targeting deep-holding bass.
A thin 1.2mm circuit board lip and large moving tungsten weight help maintain its tight, stable action and long-distance casting performance even in deep water.
 
KORRIGAN BREAK 800
Length:106mm body
Weight:66g
 

[ deps KORRIGAN BREAK 800 Restock Colors ]

deps BARBUTE 3.5"

The BARBUTE 3.5″ is back in stock. Since its release in 2014, BARBUTE has earned a loyal following among anglers across Japan, with its unique performance shining especially when fished on a Free Rig.
 
But what makes this bait so effective—and why has it continued to catch bass for more than a decade?
 
We sent our U.S. team to Lake Biwa, Japan, where former Bassmaster Elite Series pro MASA, the creator of BARBUTE, breaks down the bait and shares the secrets behind its proven Free Rig performance.
 
3.5inch(6/pac)
Recommended offset hook:#2/0

[ deps BARBUTE 3.5" Restock Colors ]

deps Sakamata 3" —NEW COLORS & RESTOCK

The popular SAKAMATA SHAD 3″ is back, now featuring two colors making their U.S. debut: #39 Pearl White and #129 Reservoir Shad. Several additional colors have also been restocked, giving anglers even more options for downsizing and finesse presentations.

3 inch (8 pack)
NON SALT material

[ deps Sakamata 3" New Colors ]

[ deps Sakamata 3" Restock Colors ]

ZAPPU LIMBOOO

Zappu Japan’s First Ever Plastic Worm – The “LIMBOOO” released 4 new colors.

[ deps LIMBOOO 4" New & Restock Colors ]

FISH MAGNET ZXY 4.5"

Designed by Takuma Hata as a modern sight-fishing weapon, the FISH MAGNET ZXY 4.5″ features a unique square cross-section developed through extensive prototyping.

Built to maximize casting distance, action, and bite-generating performance, the 4.5″ ZXY is based on the proven 3.5″ prototype and brings its refined performance to a larger profile.

Now making its U.S. debut.

[ FISH MAGNET ZXY 4.5"​ New Colors ]

FISH MAGNET MAGATAIL 4.5"

The Magatail is a high-density bait featuring a uniquely curved tail. Four fresh new colors have just been added to the lineup.

Recommended rigs:

  • Inch Wacky (Jig Head Wacky)
  • Weightless Wacky / No Sinker wacky
  • Neko Rig 
  • Restock size : 4.5 inch 
  • Quantity: 7 per pack

[ FISH MAGNET MAGATAIL 4.5"​ New Colors ]

Bad Bubba Shad New Color #GLOW

The popular AA BAD BUBBA SHAD is now available in the new #GLOW color in 3″, 4″, and 5″, joining the existing 7″ and 9″ sizes.

The #GLOW color fluoresces green in the dark, adding extra visibility in low-light and deep-water conditions while maintaining the proven action and profile of the BAD BUBBA SHAD.

Share the Post:
Scroll to Top