FISH MAGNET ZXY 4.5"

A bait that transforms underwater

FISH MAGNET ZXY 4.5" — U.S. DEBUT —

THE XYZ GOLDEN RATIO

A modern lure designed for fishing you can see, the ZXY 4.5″, developed by Takuma Hata, features a unique square cross-section refined through extensive testing.

The Golden Ratio That Comes Alive Underwater

The ZXY features precisely engineered flat surfaces created around a specific “Golden Ratio” of its X, Y, and Z dimensions. These surfaces catch and displace water, directly influencing the lure’s action and producing a seductive, lifelike movement.

Its highly visible presentation allows anglers to track the lure, watch its movement, and see the strike happen—adding an entirely visual dimension to the fishing experience.

The shape of the ZXY was developed through extensive prototype testing, with particular focus placed on the relationship between the bait’s X, Y, and Z dimensions.

Prototype after prototype was created and tested, with dimensions adjusted in increments as small as 0.5 mm. Even the smallest changes affected how the bait interacted with the water, allowing Hata to fine-tune its balance, movement, and overall performance.

Testing ultimately revealed an ideal proportion—a “Golden Ratio” between the X, Y, and Z dimensions.

The highly successful 3.5″ prototype became the foundation for the final design. Its proportions were carried into the larger 4.5″ ZXY, providing the added casting distance and presence of a larger bait while maintaining the action and balance discovered during development.

Named by GACKT

The name “ZXY” was chosen by the renowned Japanese artist GACKT—who is also a fishing companion of Takuma Hata.

GACKT personally tested the prototype during its development; inspired by Hata’s intense focus on the X, Y, and Z axes, he decided to name the product by rearranging the letters “XYZ” into “ZXY.”

 

DESIGNED FOR MULTIPLE PRESENTATIONS

A small round marker molded into the upper center of the ZXY provides an easy reference point for precise hook placement, particularly when rigging the bait wacky style.

Weightless Wacky Rig

Rigged weightless and wacky style, the ZXY takes advantage of its flat surfaces to create a distinctive “Yoko-Yoko” side-to-side gliding action. Subtle rod movements bring the bait to life while keeping the presentation highly visible to the angler.

Wacky Rig: ZAPPU Rigid Finesse #2 or #3

Weightless Offset Rig

Rigged weightless on an offset hook, the ZXY’s flat belly catches water as it falls. The bait gently sways from side to side while descending head-first, creating a natural swimming and falling action—even without added rod movement.

[Weightless Offset] ZAPPU Bellows Hook #2 or #1​

Jig Head / Mid-Strolling

The ZXY can also be paired with a round-style jig head for mid-strolling presentations. Its flat-sided body responds to subtle rod and line movements, creating controlled rolling and swimming action through the water column.

Mid-Strolling: Round-style jig head recommended
Name
Length
Quality

ZXY 4.5"

4.5inch

7 per pack

■ SAF Material

Utilizes “SAF Material” -a proprietary blend of salts, amino acids, and taste and scent attractants. Its heavy plastic ensures exceptional casting distance and triggers more strikes.

Recommended Tackle

Rod: Approximately 6'6" spinning rod

Reel: 2500–3000 size spinning reel

Main Line: PE #0.6 / approximately 10–15 lb braid
Leader: 6 lb fluorocarbon

ZXY 4.5" Colors

The colors shown may look slightly different on your screen than they do in person. The recommended hook sizes are generalized and may vary depending on hook brand as they all vary slightly based on the hook manufacturer.

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