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deps COVER SCAT is getting 3 brand-new colors  The new colors will be available in 2.5”, 3”, and 3.5” sizes. These additions help cover situations that couldn’t be fully addressed with the previous color lineup, giving anglers more options when conditions get tough. Popular standard colors will also be restocked at the same time. New […]

Congratulations to Optimum/deps professional angler Jacob Walker on his 2nd place finish at the first MLF Pro Tour event of 2026 on Lake Guntersville. This event marked Jacob’s first full Pro Tour appearance, outside of last season’s Redcrest Cup, making it an impressive and confident start to the year. Throughout the tournament, deps soft plastics played a key

The Deps BUZZJET TROUT MODEL is a trout-specific version of the popular BUZZJET, a noisy wakebait designed to efficiently cover water and trigger surface strikes. Its bent spike lip creates a strong surface wake, while the flashing prop disrupts the water and imitates baitfish being chased by predators. The lure reacts instantly to rod movement,

The EVOKE VIB is an aggressive, no-nonsense vibration bait that stays true to the core EVOKE concept. Designed with a strong sense of straight-line stability, EVOKE VIB maintains its track even when it makes contact with structure. When the bait bumps cover, it quickly regains balance and returns to its intended swimming path—allowing anglers to

Roland breaks down the features and how to fish the Twig 60, with real on-the-water examples. [Bait] ・Twig 60 [ima] https://imalures.com/twig-60/ [Cast] R.C. Aspiras @innovate ‪@innovatrium‬ [Produced] ・ima lures ‪@Imalures‬ https://imalures.com ‪@imalures [instagram] [Filmed/Edited] ・Kaz ‪‪@mirokubigbaitsswimbaitsins5420‬ @miroku_bigbaits_in_cali [instagram]

deps BARBUTE Adds a Long-Awaited 3-Inch Size  A long-time favorite among anglers, the deps BARBUTE is known for its compact profile combined with high appeal and proven fish-catching performance. Now, deps has released the highly anticipated 3-inch size, expanding the BARBUTE lineup even further.  Coming to the U.S. Market January 2026! Compared to the 3.5-inch

2025 New Arrivals Recap New Fishing Lure Highlights of the Year 2025 has been an exciting year for new fishing lure releases, with new arrivals, fresh colors, and innovative sizes from top our brands like deps, ima, zappu, Fish Magnet, and Swimbait Republic. Each month introduced new fishing lures designed to enhance your time on

https://www.youtube.com/watch?v=JEfTpskKqFw&t=1s Designed to realistically imitate streamlined baitfish such as wakasagi smelt and moroko, which inhabit many different fields, the FRILLED SHAD features a distinctive fan-shaped lip extending from the head that smoothly deflects water. Simply rig it on a jig head, and the lure produces a lifelike shivering action, as if a baitfish were wriggling

Japanese professional angler Takuma Hata has expanded the Magatail lineup with a brand-new size: 3.5 inches.This soft bait comes from his new brand “FISH MAGNET” and is manufactured by GEECRACK Japan using their signature S.A.F Material, known for boosting fish attraction and natural action. The Magatail series is a high-density soft bait built with a