The All New BoomBoom Swimbait is Coming Soon!

The All New BoomBoom Swimbait is Coming Soon!

Innovation – Design – Performance Here at Optimum Baits, we have a very simple yet affective set of core values when it comes to designing our products. Though our design process has come a long way since we started in 1996, we are still striving to bring...

DD’s GO UNDER THE KNIFE!

OPTIMUM ADDS A NEW 4″ SIZE AND ALSO MODIFIES THE BODY SHAPE. The Double Diamonds Swimmers were introduced several years ago and have grown to be the bait of choice for many anglers. They excel as a trailer for swim jigs, chatter baits, spinnerbaits, as shad...
New for the Summer of 2013

New for the Summer of 2013

  New for the Summer of 2013, Optimum is releasing four new colors in the Opti Shad and Victory Tail – Chrome, Herring, Ghost Minnow and Baby Bass. As well as, two colors in the Line Thru Series – Ghost Minnow and Baby Bass.     “These colors...

See what we`ve been working on!! Designers are at it again. Working on new sizes of the Line Thru Series and a little something extra!! We’ve downsized the Double Diamond Series and made it more finesse. There is the new 3″ Jr. Diamond as well as a...