Zappu Product Overview – Part One

Zappu Product Overview – Part One

This is part one of a two-part series on Zappu terminal tackle and how to use the products. Zappu is a Japanese brand that has become a leader in terminal tackle. They offer a wide range of products designed to customize the look and actions of your lures. We recently...
Meet The Boom Boom Family

Meet The Boom Boom Family

The Boom Boom line of swimbaits continues to evolve with three different versions available, multiple size options, and a growing list of colors. At first glance, the swimbaits may appear to look similar, but they all have their subtleties in how they swim, and each...
How Butch Brown Fishes the Thumper Tail

How Butch Brown Fishes the Thumper Tail

The thought of swimbait fishing can be intimidating to some anglers. The big baits require upsized gear and a different approach to fish them correctly, but maybe it doesn’t have to be that way. Noted big bass hunter Butch Brown is one of the best in the world with a...
Shaking a Spoon

Shaking a Spoon

The spoon is one of the oldest types of lures, and they have been catching just about every different species for generations. Bassmaster Elite Series pro Paul Mueller is an avid multi-species angler and uses spoons for just most of what he chases, including bass. The...
Freestyling For Big Bass

Freestyling For Big Bass

There are hundreds of ways to catch a bass, and that is part of what makes bass fishing great. Techniques are continually evolving as bass anglers discover new ways to fool their favorite fish. One technique you may not have heard of is called “freestyling,” a...
Four Situations for the Finesse Popper

Four Situations for the Finesse Popper

With so many great lures available to today’s anglers, picking the right one comes down to knowing the situation. Topwater baits like the Finesse Popper can be situational depending on the season, water temperature, weather conditions, and more. Bass fishing success...