July 2025
Rigged & Ready Tackle Update
Optimum Baits Co. Newsletter July, 2025
JULY PRODUCT RELEASES – NEW STYLES, NEW SIZES, NEW COLORS, & INVENTORY RESTOCKS. A SUMMER FULL OF STRIKES!
We’re back with a full lineup of fresh color releases, new product sizes, new styles, and long-awaited restocks just in time for the peak of summer fishing. Whether you’re throwing topwaters across open water or flipping soft plastics into shallow shade, our new arrivals for July are rigged and ready to perform.
We encourage everyone to regularly check our homepage for product announcements, new releases, tips, and news. The homepage will always offer more in-depth updates and detailed information. Each month is organized under the New Arrivals tabs for easy browsing.
Continuing with June’s large ima push, our factory just delivered 4 more Top Water ima products for the summer and fall season. See below for the information on the BIG STIK, LITTLE STIK, SKIMMER, & RATTLIN ROUMBA.
BIG STIK: 6 New Colors:
#108 Misty Shad, #109 Ghost Minnow, #122 Hatchery Trout, #130 Chattahoochee Chrome, #133 Ghost Sexy Shad, #153 Mackeral
Restock Colors:
#135 Bone, #143 Ghost Blue Back, #154 Sardine, #156 Red Head, #185 Chrome
LITTLE STIK: 3 New Colors:
#110 Albino, #130 Chattahoochee Chrome, #133 Ghost Sexy Shad
#110 Albino, #130 Chattahoochee Chrome, #133 Ghost Sexy Shad
Restock Colors:
#105 American-Shad, #109 Ghost-Minnow, #110 Albino, #130 Chattahoochee Chrome, #133 Ghost SexyShad, #154 Sardine, #186 About-Shad, #190 Sexy Minnow
Rattlin’ Roumba: 4 New Colors available in the Rattling version
#009 Ghost Gill, #123 Bull Frog, #124 Real Craw Fish, #130 Chattahoochee Chrome
Restock Colors:
#147 Blue Shad, #174 Black Bass, #135 Bone, #148 Sour Candy
ima Skimmer: 3 New color Patterns:
With expert input from Lake Lanier Guide, Jake Maddux, ima has developed three new colors designed to perform on any body of water.
#110 Albino, #130 Chattahoochee Chrome, #133 Ghost Sexy Shad
Restock Colors:
#104 Chartreuse Shad, #105 American Shad, #109 Ghost Minnow, #135 Bone, #185 Chrome, #188 Ghost Chartreuse Herring
Founded in 1996 in Kyoto, Japan, deps covers every aspect of bass fishing. First introduced to the U.S. market in 2005, we’ve since built strong brand recognition across swimbaits, hard baits, soft plastics, and rods. This July, we’re offering a boatload of products from deps, including:
- New Size: MS CRAW 3.6″
- MS CRAW 2.6″
- Evoke ZERO 120
- Evoke 3.0
- NEW MAD WAVER
- New: WIGGLE BUG
- Slide Swimmer 115
- Slender Scat 5″
- BULLFLAT 3″ and 3.8″
- SAKAMATA SHAD 7″ and 8″
deps MS CRAW 3.6inch
New Size Release:
SIZE: 3.6 inches (8 per pack)
Recommended hook: Offset hook #4/0
20% Salt Content
Available Colors July 2025 :
#06 Black, #12 Green Pmkn, #18 Blue Melon, #28 Scuppernong, #52 GRNP Chartruese, #71 GRNP Blue Flake, #121 Kasumi GREEN, #141 Sakura BabyBlue Flake, #144 Pumpkin Cheesecake
A few members of the Optimum staff spent a couple of days at Lake Mohave earlier this summer, putting the MS Craw to the test. While various techniques proved effective, the drop shot was the standout for us. Be sure to check out the video on the MS Craw and other baits we recently posted on the Optimum Baits YouTube Channel.
MS CRAW 2.6inch
Restock Colors July 2025 :
#12 Green Pmkn, #28 Scuppernong, #51 GRNP Orange, #52 GRNP Chartruese, #151 Juvenile Shrimp, #152 Long Arm Shrimp
B.A.S.S Elite Angler Kenta Kimuras Evoke Series Baits - BACK IN STOCK
deps EVOKE ZERO 120
Restock Colors July 2025 :
#01 bone shad, #03 visible black, #05 Glass cat, #06 sexy shad
EVOKE 3.0
Restock Colors July 2025 :
#01 Real Blue Gill, #02 Blue Back Chartreuse, #03 Horizon Shad, #04 Scum Pearch, #05 Red Craw, #06 Golden Shiner, #07 Sexy Shad, #08 Chrome Shad
deps New Mad Waver - SEE PRODUCT PAGE FOR INFO!!
Available Colors July 2025 :
#03 Blue Smoke, #05 Night Head, #10 Dead Glass, #14 Albino, #19 Pearl White, #29 Jet Black
NEW deps WIGGLE BUG - NEW STYLE. SEE PRODUCT PAGE!
Available Colors :
#02 Watermelon Seed, #12 Green Pmkn, #28 Scuppernong, #45 Sakura Baby, #121 Kasumi Green, #130 white/Silver Flake
deps Restock Items July 2025 :
new slide swimmer 115 :
#01 Flash Carp, #05 Yamame, #10 Wakasagi, #11 Baby Bass, #18 BB Gizzard Shad, #38 BB American Shad
slender scat 5″ : 3 New Colors plust restock
#12 Green Pumpkin, #20 Watermelon Pro Blue, #115 Green Pumpkin Purple & Green Flake, #121 Kasumi Green
Bull flat 3″ :
#06 Black, #12 Green Pumpkin, #28 Scuppernong, #52 Green Pumpkin Chartreuse, #64 Bluegill, #127 Silver Shad, #AA06 indy gill, #AA01 Indy Sagi
Bull flat 3.8″ :
#12 Green Pumpkin, #28 Scuppernong, #30 WatermelonRed Flake, #64 Bluegill, #123 Green PumpkinBlue Flake Smoke Blue Flake, #127 Silver Shad, #AA06 indy gill, #AA01 Indy Sagi
“A lack of balance between work and life can lead to a range of negative consequences, including physical and mental health issues, strained relationships, and decreased productivity.” – Matt Paino
Our first trip of the year on the California Dawn II was a success! Lots of Halibut, Stipers, Rock fish and Ling Cod were caught on the AA Plastics. Fishing is hot so make sure your walls and bins are stocked with the latest colors and styles of AA Worms and Optimum Baits!
ima Saltwater
The larger-sized minnows are back from ima! This season, it seems anglers are favoring the 130mm class over the 110-120mm range. The good news is, our shipment has just arrived, and we’ve got them in stock now
sasuke 130 Goriki
Restock Colors July 2025 :
#101 Red Head, #102 Chartback Pearl, #103 Gyokusai, #108 Cotton Candy, #110 Joker, #120 Pink & Pink Chrome, #121 Chrome Sardine
Jetty135S
Restock Colors July 2025 :
#003 Cotton Candy, #004 Mullet, #005 Red Gold, #006 Hot Belly Sardine,
#007 Sardine, #009 Matte Pink Sardine, #010 Lime Rainbow,
#011 Candy ‘Dine
