JULY 2026
Rigged & Ready Tackle Update
Sakamata Shad Heavy Returns
The Sakamata Shad Heavy Weight is back in stock in 5″, 6″, 7″, and 8″ sizes in a vast array of colors. Designed with a higher salt content than the original Sakamata Shad, the Heavy Weight model sinks faster and excels when targeting fish holding in the middle and lower water column. The increased salt concentration is positioned toward the belly for improved balance and a more natural fall.
Restocked Sizes: 5″, 6″, 7″, 8″
Check the latest restock colors on our New Releases & Arrivals page.
Optimum Bait Co. Newsletter JULY, 2026
The heart of the summer fishing season is here, and anglers are heading out in search of their next big catch. This month, we’re excited to introduce a lineup filled with new products, exclusive colors, and highly anticipated restocks from some of our most popular brands.
From deps, popular favorites like the Sakamata Shad Heavy and Slide Swimmer 250 are back in stock, while new colors have been added to the Slither K and Buster K lineup. For ima Saltwater, five of their most popular lures receive eight new colors carefully selected by ima USA Saltwater Pro Staff and developed for American waters. FISH MAGNET introduces the new TYGAN Bone topwater bait, and Swimbait Republic adds the USA exclusive Game Over color to the popular GLIDEWAY 126 size.
With new releases, fresh color additions, and returning favorites, this month’s lineup is packed with exciting options to help anglers make the most of the summer season.
Quick Review for JUNE's release and arrival items
[deps]
- Sakamata Shad Heavy
- Slither K / Buster K
- Slide Swimmer 250
[ima]
- ima Jetty 135S
- ima Sasuke 130 Goriki
- ima GyoDo 110 MD
- ima GyoDo 130MD
- ima Gyo Do HeavySurfer 90
[FISH MAGNET]
- TYGAN
[ZAPPU]
- RPZ – Talisman
[Swimbait Republic]
- Glideway 126
Click the above button to see full list of new items, colors, and sizes for each brand
deps Slither K and Buster K—New Color: #99 Gilly
After more than a decade on the market, one of the most requested additions to the Slither K and Buster K lineup has finally arrived. Developed exclusively for the U.S. market, the new #99 Gilly was created in response to years of angler demand for a realistic bluegill pattern.
Featuring natural green & purplish hues, subtle orange accents, and lifelike barring, #99 Gilly perfectly imitates one of the most important forage species for trophy bass. Whether worked through shallow cover, around docks, or over vegetation, this natural finish delivers a familiar profile that excels anywhere bass are feeding on bluegill.
Designed specifically for American fisheries, #99 Gilly combines the proven fish-catching performance of the Slither K and Buster K with the bluegill pattern anglers have been asking for—making it a must-have addition for longtime deps fans and newcomers alike.
deps New SLIDE SWIMMER 250 Back in StockThe wait is over! Butch Brown’s favorite colors are finally back in stock.
USA-Developed Colors for ima Saltwater
Saltwater fishing is heating up across the U.S., making it the perfect time to introduce colors designed specifically for American waters.
This month, eight all-new colors arrive for five of ima’s most trusted saltwater lures: Jetty 135S, Gyodo 110MD, Gyodo 130MD, Gyodo Heavy Surfer 90, and Sasuke 130 Goriki.sum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
For the first time, ima USA Saltwater Pro Staff collaborated with ima Japan to develop colors inspired by the baitfish found in American waters.
Combining local knowledge with Japan’s renowned lure craftsmanship, the result is a collection of authentic JDM lures in colors tailored to North American fisheries.
Whether your customers are fishing the surf, bays, or rocky shorelines, these new colors offer a fresh option designed with U.S. anglers in mind.
Available now in 8 new colors developed exclusively for the U.S. market.
FISH MAGNET – New Pencil Baits TYGAN 90/110 BONE
New FISH MAGNET TYGAN Bone
Designed by Takuma Hata, the TYGAN Bone brings Japanese lure design and precision craftsmanship to the surface. Featuring a flat front body design for controlled darting action and a rounded rear section for a natural walking motion, this realistic baitfish profile creates an exciting topwater presentation.
Engineered for a wide range of fishing situations, the TYGAN Bone combines long-distance casting performance with a strike-triggering sound to call in aggressive fish and create explosive topwater bites.
SWIMBAIT REPUBLIC GLIDEWAY 126 | #24 GAME OVER
One of the most popular colors from the GLIDEWAY 176, #24 GAME OVER is now available in the smaller GLIDEWAY 126 size.
Originally developed as an Optimum Baits exclusive color, GAME OVER features a proven baitfish-inspired pattern designed to match a variety of forage conditions. Anglers can now enjoy the same trusted color pattern in a more versatile size option.
Available now in GLIDEWAY 126 #24 GAME OVER.
