Optimum Bait Co. September 2026
Rigged & Ready Tackle Update
Fish magnet's Octopus
A Proven Concept, Reimagined
Inspired by Takuma Hata’s original “Octopus” concept from over 15 years ago, the new FISH MAGNET OCTOPUS combines delicate action with powerful vibration in a single, integrated soft bait.
Built around the Magatail concept, its unique design creates strong water displacement and an otherworldly movement—delivering even greater fish-attracting power without complicated rigging.
JAPANESE PRECISION. TRUSTED PERFORMANCE.
Optimum Bait Co. Newsletter Septemeber, 2026
FALL FISHING STARTS HERE
As fall fishing approaches, September brings a strong lineup of products to help dealers prepare for the changing season.
This month, we’ve restocked several popular deps items, including the BECKON CRAW, KINCOO AIR 13″, COVER SCAT, BULLFLAT, and more. ZAPPU adds trusted Japanese-made hooks and rigging options to complete the setup.
From FISH MAGNET, we’re featuring the OCTOPUS and its unique fish-attracting action, while ima rounds out the lineup with popular saltwater lures for coastal anglers.
Click the above button to see full list of new items, colors, and sizes for each brand
The deps Barbute: A Lake Biwa Staple – Lake Biwa, Otsu, Shiga, Japan
Fishing guide Masa shares his pro tips and techniques for getting the most out of the deps Barbute.
READ MORE →
Capture Hata Takuma's ultimate monster creation—the GOOBUM
Watch Takuma Hata put the FISH MAGNET GOOBUM to work and see the unique action that inspired its name.
WATCH THE VIDEO →
ima Top Water Tips by Jake Maddux
ima Pro Staffer Jake Maddux shares his quick tips for choosing and fishing his favorite ima topwater baits.
READ MORE →
Surf Striper Fishing: Ray Serrano’s Guide to Sasuke 130 Goriki / Jetty 135S
ima Pro Staffer Ray Serrano shares his tips for fishing the Sasuke 130 Goriki and Jetty 135S for surf stripers.
deps Softbaits Restocks
◆Beckon Craw 3.5″ ◆
Built for the first fall. Fish it on a ¼-oz Texas Rig or as a 3/8–1 oz jig trailer.
◆KINCOO AIR 13″ ◆
A massive 13-inch buoyant worm built to target big bass in deep or pressured water. 4 per pack.
◆COVER SCAT 3″, 3.5″, 4″ ◆
4″ — NEW COLORS #115 GRNP / Purple & Green FLK, #155 Cucumber Seed, #156 Green Pumpkin Sakura Baby, and #158 Lime Reaction.
◆Bull Flat 3″, 3.8″, 4.8″, 5.8″◆
Pair it with the ZAPPU MAGNUM BREDY for maximum vibration and a powerful underwater presence.
◆WAKASAGI BAIT◆
A slender finesse bait built for sharp, unpredictable darting action, with a subtle-flashing tinsel tail. Available in Floating and Sinking models for targeting different depths.
◆deps LURE SLEEVE◆
A simple sleeve-style storage solution for large lures and swimbaits that don’t fit easily in a standard tackle box.
SEE THE DETAILS →
Jetty 135S
• Equipped with the MRD weight transfer system for exceptional casting distance and in-air stability.
• Weights shift to the rear during the cast and instantly return forward on the retrieve for fast action start-up.
• Swims with a strong wobble and roll, maintaining a true track even in fast current or when retrieved at high speed.
• Ideal for surfcasting and probing mid-to-bottom depths in estuaries and nearshore zones.
[Length] 135mm
[Weight] 26g
[Lure Type] Sinking
[Depth Range] 50-200cm
[Action] Wobbling & Rolling
[Hook] #4 [Ring] #3
[Target] Halibut, All Saltwater Fish
