Optimum Bait Co. October 2026
Rigged & Ready Tackle Update
deps new SLIDE SWIMMER 300
NEW SLIDE SWIMMER 300 — Butch Brown Colors
The deps SLIDE SWIMMER 300 bulks up the popular Slide Swimmer series with a much larger size than the proven SLIDE SWIMMER 250.
Now available in three colors produced by Swimbait 24/7’s Butch Brown:
#18 Butch Brown Gizzard Shad
#19 Butch Brown Hatchery Trout
#19 Butch Brown Hatchery Trout
#38 Butch Brown American Shad
See Butch Brown introduce the new SLIDE SWIMMER 300 and these colors in his latest Reel.
Optimum Bait Co. Newsletter october, 2026RE
OCTOBER RELEASES & RESTOCKS
Premium lure designs from Japan and beyond continue to arrive this October, an exciting lineup of new releases, first-time U.S. arrivals, and returning favorites.
This month, deps leads the lineup with the highly anticipated SLIDE SWIMMER 300, featuring exclusive colors developed by Butch Brown. Also a small restock of the BULLSLENDER, while the popular HEAD LOCK JIG makes its return.
ZAPPU introduces two new additions to its lineup: the STANDARD INCH-WACKY and STANDARD SINKER Free Rig. Meanwhile, Swimbait Republic expands its Glideway series with the larger Glideway 236 and introduces the Sneak Attack 711, the first Swimbait Republic rod available in the U.S. through Optimum Bait Co.
Rounding out October’s lineup, FISH MAGNET brings back the popular GOOBUM 4.5″.
Click the above button to see full list of new items, colors, and sizes for each brand
deps BULLSLENDER 4.7"
An all-round flat-bodied lure designed to slip through cover.
The deps BULLSLENDER features a slender, flat-bodied profile that delivers strong water displacement while maintaining excellent weedless performance around weeds, reeds, bushes, and other cover.
Its unique spiral fall and versatile design make it effective weightless or on a back-slide rig, as well as with jig heads, jigs, Texas rigs, and Carolina rigs.
Size: 4.7″ (6/pack)
Recommended Offset Hook: 3/0 or 4/0
deps HEAD LOCK JIG — Back in Stock
The deps HEAD LOCK JIG is back in stock in 1/2 oz and 3/8 oz sizes.
Designed with a wide football head, setback line tie, and sharp short-shank hook, the HEAD LOCK JIG creates a unique standing action while maintaining a low trajectory along the bottom. Its design helps the jig come through rocks, riprap, and other cover while reducing snags.
Whether slow-crawled along the bottom or worked through cover, the HEAD LOCK JIG delivers a natural presentation with the ability to trigger reaction bites from slow-moving or short-striking bass.
Restocked Sizes: 1/2 oz, 3/8 oz
ZAPPU STANDARD INCH-WACKY
A New Option in the Popular Inch-Wacky Series
A new addition to ZAPPU’s popular Inch-Wacky series, the STANDARD INCH-WACKY brings a new option to the classic jig-head wacky rig.
It retains the carefully engineered hook design of the original Inch-Wacky, developed specifically for jig-head wacky presentations, while featuring a lead head construction. From longtime Inch-Wacky users to anglers exploring the technique for the first time, the STANDARD INCH-WACKY delivers the proven design and performance of this popular ZAPPU series.
Available Sizes:1/32 oz (0.9g) / 3/64 oz (1.3g) / 1/16 oz (1.8g) / 1/13 oz (2.2g) / 3/32 oz (2.7g)
There are three heads per pack.
ZAPPU STANDARD SINKER Free Rig
Precision Designed for Free Rig Presentations
New to the U.S., the ZAPPU STANDARD SINKER Free Rig combines ZAPPU’s sinker expertise with a carefully engineered design built specifically for Free Rig presentations.
Its streamlined triangular cross-section promotes a fast fall while helping minimize rolling along the bottom, allowing for precise positioning and control throughout the presentation.
Available Sizes: 1/8 oz (3.5g) – 5pk, 3/16 oz (5g) – 4pk, 1/4 oz (7g) – 3pk, 3/8 oz (10g) – 3pk, 1/2 oz (14g) 2pk
FISH MAGNET GOOBUM 4.5″ — BACK IN STOCK
The FISH MAGNET GOOBUM 4.5″ is back in stock! Featuring a unique body shape with a knife tail, fork tail, and side arms, the GOOBUM is designed to catch water with even the slightest movement, generating a combination of vibrations and a strong underwater presence.
Swimbait Republic GLIDEWAY 236
The Glideway Series Goes Bigger
The Swimbait Republic GLIDEWAY 236 is joining the Glideway lineup, bringing a new, larger size to the popular series.
Following the Glideway 126 and Glideway 176, the new 236 expands the series with a larger profile for anglers looking to step up in size.
