Author name: Optimum B

2025 New Arrivals Recap | New Fishing Lure Highlights of the Year

2025 New Arrivals Recap New Fishing Lure Highlights of the Year 2025 has been an exciting year for new fishing lure releases, with new arrivals, fresh colors, and innovative sizes from top our brands like deps, ima, zappu, Fish Magnet, and Swimbait Republic. Each month introduced new fishing lures designed to enhance your time on […]

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deps FRILLED SHAD On-the-Water Review | Unique Fan-Shaped Head Lip Action

https://www.youtube.com/watch?v=JEfTpskKqFw&t=1s Designed to realistically imitate streamlined baitfish such as wakasagi smelt and moroko, which inhabit many different fields, the FRILLED SHAD features a distinctive fan-shaped lip extending from the head that smoothly deflects water. Simply rig it on a jig head, and the lure produces a lifelike shivering action, as if a baitfish were wriggling

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fishmagunet_Magatail3.5_NOV2025_NS

NEW RELEASE: FISH MAGNET – MAGATAIL 3.5” Now Available!

Japanese professional angler Takuma Hata has expanded the Magatail lineup with a brand-new size: 3.5 inches.This soft bait comes from his new brand “FISH MAGNET” and is manufactured by GEECRACK Japan using their signature S.A.F Material, known for boosting fish attraction and natural action. The Magatail series is a high-density soft bait built with a

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The Tiny Bullshooter “Shudder Tail” — October 2025 Release

Originally offered exclusively to deps web members as the BULLSHOOTER Jr. from CASTXBLAST (deps Members LTD), the popular Shudder Tail version now joins the full deps lineup in the Tiny Bullshooter size. This special model is designed for smooth, responsive retrieves, featuring a unique Shudder Tail that reacts to the slightest water movement. As it

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Fresh Colors, Proven Performers: New ima Releases You’ll Want in Your Box

ima is giving some of their most trusted baits a fresh look, releasing new color patterns that are ready to put fish in the boat. These aren’t just cosmetic tweaks—the updated finishes help you adapt to changing light and water conditions so you can stay on the bite. Part 1. Big Stik • Skimmer •

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