2025 New Arrivals Recap New Fishing Lure Highlights of the Year 2025 has been an exciting year for new fishing lure releases, with new arrivals, fresh colors, and innovative sizes from top our brands like deps, ima, zappu, Fish Magnet, and Swimbait Republic. Each month introduced new fishing lures designed to enhance your time on […]
2025 New Arrivals Recap | New Fishing Lure Highlights of the Year Read More »
https://www.youtube.com/watch?v=JEfTpskKqFw&t=1s Designed to realistically imitate streamlined baitfish such as wakasagi smelt and moroko, which inhabit many different fields, the FRILLED SHAD features a distinctive fan-shaped lip extending from the head that smoothly deflects water. Simply rig it on a jig head, and the lure produces a lifelike shivering action, as if a baitfish were wriggling
deps FRILLED SHAD On-the-Water Review | Unique Fan-Shaped Head Lip Action Read More »
Japanese professional angler Takuma Hata has expanded the Magatail lineup with a brand-new size: 3.5 inches.This soft bait comes from his new brand “FISH MAGNET” and is manufactured by GEECRACK Japan using their signature S.A.F Material, known for boosting fish attraction and natural action. The Magatail series is a high-density soft bait built with a
NEW RELEASE: FISH MAGNET – MAGATAIL 3.5” Now Available! Read More »
The deps Sakamata Shad series has earned a strong reputation for its fish-catching performance, with many anglers relying on the 4-inch and 5-inch models as core staples in their soft bait lineup. Now, a new 4.5-inch size joins the family—designed to perfectly fill the gap between the original models. Sometimes, even a small difference in
New Size Added: deps Sakamata Shad 4.5″ Now Available Read More »
December 2025 NEW RELEASES & ARRIVALS Premium Japanese designs. Proven winter performance.Fresh colors, new sizes, and limited-release models landing throughout December. [deps] SAKAMATA SHAD 4.5” – New Size SAKAMATA SHAD 3” – FRILLED SHAD 4.7” REBOUND STICK 6” REBOUND STICK 7” CIRCUIT VIB EVOKE 1.8 MS CRAW 3.6in [ima] issen 45S MAX Twig 60 sukariGHOST50
New Arrivals December 2025 Read More »
OCT 2025 Rigged & Ready Tackle Update Optimum Bait Co. — October 2025 Newsletter Late October Product Releases – New Styles, New Sizes, New Colors & Inventory Restocks Transitional fishing requires the best gear. As nights cool across the country, the bite is heating up. Fall brings shifting feeding patterns, and this month’s featured products
Optimum Baits Co. Newsletter October, 2025 Read More »
New Arrivals for October 2025 [ Restock & New Items ] deps WAKASAGI BAIT 55F –New TINY BULLSHOOTER SHUDDER TAIL –New COVER SCAT 3.5″ – New Color ”Indy Gill” SAKAMATA SHAD 4″ MIDST JIGHEAD AA Worms Bad Bubba Shad Striper Colors Shad Tail Striper Colors ima Jetty 135S Gyodo 110MD GUN KICHI 50 Quick Look
New Arrivals October 2025 Read More »
Originally offered exclusively to deps web members as the BULLSHOOTER Jr. from CASTXBLAST (deps Members LTD), the popular Shudder Tail version now joins the full deps lineup in the Tiny Bullshooter size. This special model is designed for smooth, responsive retrieves, featuring a unique Shudder Tail that reacts to the slightest water movement. As it
The Tiny Bullshooter “Shudder Tail” — October 2025 Release Read More »
ima is giving some of their most trusted baits a fresh look, releasing new color patterns that are ready to put fish in the boat. These aren’t just cosmetic tweaks—the updated finishes help you adapt to changing light and water conditions so you can stay on the bite. Part 1. Big Stik • Skimmer •
Fresh Colors, Proven Performers: New ima Releases You’ll Want in Your Box Read More »
ZAPPU – TERMINAL TACKLE & PLASTICS Zappu has been a leader in JDM terminal tackle since the early 2000s, and in recent years has expanded into plastics to complement their wide range of hooks and weights. With monthly shipments arriving from Japan, Zappu products are rarely out of stock for long.We’ve just restocked the Zero Inchi
Zappu Magatail and Zero Inch Wacky Rig Tips Read More »
