ZAPPU Faye-Faye Tail When bites get tough, slow it down—without losing action. Pressured lakes. Cold fronts. Tough conditions.When fish stop reacting to fast-moving baits, the ability to maintain action at ultra-slow speeds becomes critical. The Faye-Faye Tail is designed exactly for that. As ZAPPU’s second U.S. soft bait release following the ZAPPU Limbooo, this is […]
ZAPPU Faye-Faye Tail: Shad Tail Review Read More »
https://www.youtube.com/watch?v=Mg3P_W8tFlE Differences between the EVOKE SHAD SR and MR The differences come from the lip design of each model.The SR’s strengths are its excellent straight-line stability and high-pitch action.The MR’s strengths are its ability to dive quickly and be retrieved while closely tracing cover such as rocks and structure.As for how to use them, it
Differences Between The EVOKE SHAD SR and MR [KENTA KIMURA] Read More »
A fan-requested favorite is back — Bubble Gum. Loud. Visible. Proven. Anglers asked for it — and it’s back.Bubble Gum returns to the BOOM BOOM lineup, bringing a bold presence that stands out in any condition. Bright pink isn’t subtle — and that’s exactly the point.In stained water, low light, or pressured conditions, Bubble Gum
The Return of Bubble Gum – A Proven BOOM BOOM Color Read More »
April RELEASES & ARRIVALS Premium lure designs from around the world for anglers of all skill levels and a wide range of targeted species. OPTIMUM BAITS, deps, ima, Swimbait Republic, and ZAPPU,. These new arrivals and releases will be available at your favorite dealer beginning late April to early May 2026. [OPTIMUM BAITS] BOOM BOOM BUBBLE GUM
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The deps Sakamata Swimmer is a versatile 5.3-inch swimbait based on the popular Sakamata Shad. Its shad-style tail creates strong vibrations, attracting fish from long distances. https://youtu.be/lp-rbKl4Qks ▲Sakamata Swimmer Action Moive Crafted with ATTRIX material, a unique blend of scents and ingredients, it stimulates predatory instincts. The high-salt lower body provides a low center of gravity,
deps Sakamata Swimmer – New Soft Swimbait for 2026 Read More »
MARCH 2026 Rigged & Ready Tackle Update OPTIMUM BAITS’ Opti Shad -New Color #598 River Red Optimum Bait Co. Newsletter March, 2026 Fishing shows across the country are winding down, and the buzz has been extremely positive for both the saltwater and freshwater markets. The 2026 Bassmaster Classic has just wrapped up, signaling the true
Optimum Baits Co. Newsletter March, 2026 Read More »
Swimbait Republic’s popular glide baits, the Glideway 126 and Glideway 176, are getting fresh new color options this March. Known for their realistic action and beautifully detailed finishes, the Glideway series has gained attention among swimbait anglers looking for a versatile glide bait that performs across different retrieves and conditions. With the new color additions,
Swimbait Republic Glideway 126 & 176 Add New Hand-Painted Colors Read More »
” River Red ” A Purpose-Built Craw Color River Red is the craw-inspired color anglers have been waiting for. Built specifically for the spring season in mind, this red-based profile mimics the natural tones of active crawfish that bass key in on as water temperatures begin to rise. When fish move from deeper winter areas
The New Color We’ve Been Waiting For — River Red Read More »
March RELEASES & ARRIVALS Premium lure designs from around the world for anglers of all skill levels and a wide range of targeted species. We hope you enjoy what we have to offer throughout the month of March and beyond. This month brings a strong wave of spring-driven products as bass begin staging and moving
RELEASES and ARRIVALS March 2026 Read More »
deps COVER SCAT is getting 3 brand-new colors The new colors will be available in 2.5”, 3”, and 3.5” sizes. These additions help cover situations that couldn’t be fully addressed with the previous color lineup, giving anglers more options when conditions get tough. Popular standard colors will also be restocked at the same time. New
deps COVER SCAT – 3 New Colors in 2.5”, 3”, and 3.5” Read More »
