Author name: Optimum B

The popular SAKAMATA SHAD lineup continues to grow with two new baitfish-inspired colors: #161 R.R. Wakasagi and #AA08 River Shad. Building on the success of deps’ proven wakasagi-style patterns, these natural two-tone finishes are designed to closely match a variety of forage species in different water conditions. #AA08 River Shad Developed in collaboration with professional

The FISH MAGNET OCTOPUS isn’t just another multi-arm soft bait. Its concept goes back more than a decade to a rig developed by legendary Japanese angler Takuma Hata. Multiple straight-tail worms were originally bundled together to create a unique “octopus-style” profile—combining subtle movement with strong water displacement. It worked, but rigging it was slow and

Boom Boom Swimbait Bubble Gum Color Release It has been nearly a decade since Optimum Baits partnered with long time Professional Bass Angler Fred Roumbanis to release the Boom Boom Swimbait. Over the years, Roumbanis has shared a lot of useful information on how he employs his signature swimbait to catch more fish and bigger

ZAPPU Faye-Faye Tail When bites get tough, slow it down—without losing action. Pressured lakes. Cold fronts. Tough conditions.When fish stop reacting to fast-moving baits, the ability to maintain action at ultra-slow speeds becomes critical. The Faye-Faye Tail is designed exactly for that. As ZAPPU’s second U.S. soft bait release following the ZAPPU Limbooo, this is