JUNE 2026
Rigged & Ready Tackle Update
Sakamata shad new colors "R.R. Wakasagi" & "River Shad"
The Sakamata Shad lineup expands with two new baitfish-inspired colors: #161 R.R. Wakasagi and #AA08 River Shad.
Building on the success of deps’ popular wakasagi-style patterns, these natural two-tone finishes provide a realistic match for a wide variety of forage species and water conditions. Developed in collaboration with Jacob Walker, #AA08 River Shad was specifically designed to imitate the gizzard shad commonly found in rivers, reservoirs, and lakes throughout the country, making it an excellent choice wherever bass are keyed in on shad.
Available in 4″, 4.5″, 5″, 6″, 7″, and 8″ sizes.
Optimum Bait Co. Newsletter June, 2026
Summer fishing season is here, and June brings an exciting mix of new releases, fresh color additions, and customer-favorite restocks.
This month’s highlights include the introduction of new Sakamata Shad and Giragira Kougeki colors from deps, the return of the popular Rebound Stick 6″ and legendary B Custom spinnerbait, plus key restocks from ima Japan including the Rock N’ Vibe, Flit 120, Helips, Skimmer, Little Stik, and Pinjack 200.
We’re also excited to introduce the new GOOBUM 4.5″ from FISH MAGNET, a unique soft bait designed to create incredible action throughout the water column.
Explore the full assortment below and get ready for the peak of the summer fishing season.
Quick Review for JUNE's release and arrival items
[deps]
- SAKAMATA SHAD
- GIRAGIRA KOUGEKI
- B CUSTOM DW
- REBOUND STICK 6”
- MIDST JIGHEAD
[ima]
- Rock N’ Vibe
- Flit 120
- Helips
- ima Skimmer
- LITTLE STIK
- PINJACK 200
- YOICHI 99 BALLISTA
[FISH MAGNET]
- GOOBUM
Click the above button to see full list of new items, colors, and sizes for each brand
ima NEW SCALED COLOR SERIES
HAND-APPLIED SCALED FINISH
Each lure features a scaled finish that creates a unique texture and lifelike baitfish appearance. The realistic detail enhances flash and natural appeal, helping trigger strikes from even the most pressured and finicky fish.
Rock N’ Vibe Returns
ORIGINAL ima USA MODEL. Back after a decade.
Originally developed as an ima USA exclusive model, Rock N’ Vibe earned a loyal following for its aggressive vibration and versatile search-bait performance.
Now, after nearly a decade, it finally returns with an expanded color lineup including the new hand-applied SCALED FINISH series.
Flit 120
Rock N’ Vibe, Flit 120, and Helips have also been restocked along with other colors.
ima Skimmer
One of ima’s best-selling freshwater topwaters, the Skimmer combines the proven profile of a soft stick bait with the durability and action of a hard bait. Its slim silhouette consistently draws strikes from bass feeding on the surface.
New Saltwater Lures from Japan
YOICHI 99 BALLISTA
[Length ] 99mm [Weight] 36g [Lure Type] Sinking [Depth Range] 30 〜 80cm [Action] Slalom
[Hook] #3 [Ring] #4 [Target] Striper
From Japan to the Westcoast, this ima Yoichi 99 Ballista continues to produce trophy class fish.
40” striped bass devoured the Yoichi Ballista, safely released to fight another day.
deps MIDST JIGHEAD—Picking the Right Jighead
Designed for optimal mid-strolling performance with the Sakamata Shad, the Midst Jighead delivers the precise balance needed for a natural and responsive action.
Now back in stock with expanded size options, it’s built to handle everything from finesse presentations to larger soft baits like the deps Bullflat, making it a versatile choice across a wide range of fishing conditions.
B Custom Restock Colors: 30 Year Anniversary!#03 Blue Smoke, #04 Lime Chart, #06 Black Gold, #07 Secret chart, #08 Ayu, #09 Wakasagi, #10 Dead Glass, #12 White Carp, #13 Ochi Ayu, #14 Albino, #16 Green Crystal
B Custom Restock Colors: 30 Year Anniversary!
#03 Blue Smoke, #04 Lime Chart, #06 Black Gold, #07 Secret chart, #08 Ayu, #09 Wakasagi, #10 Dead Glass, #12 White Carp, #13 Ochi Ayu, #14 Albino, #16 Green Crystal
deps GIRAGIRA KOUGEKI—Ultra-Realistic Printed Finish
deps GIRAGIRA KOUGEKI
—Ultra-Realistic Printed Finish
New colors have been added to the GIRAGIRA KOUGEKI lineup, designed to trigger reaction bites with intense flashing and an ultra-wide darting action that aggressively draws attention from big bass.
Each of the four new colors features ultra-precise printing for an exceptionally realistic baitfish finish, enhancing visibility and strike response in a wide range of conditions.
FISH MAGNET – New Soft Baits GOOBUM 4.5"
Designed by Takuma Hata, the GOOBUM’S unique body design combines a knife tail,
forked tail, and side appendages that move with the slightest rod input, generating
subtle vibrations and lifelike movements.
Recommended Settings for Various Rigs
No Sinker / Off Set -ZAPPU BELLOWSHOOK ＃5/0
Jighead Strolling -ZAPPU BOW HEAD JIG
Zappu MAGNUM BREDY ＃6/0
↓ CHECK GOOBUM ACTION VIDEO
