Newsletter

Optimum Bait Co. September 2026 Rigged & Ready Tackle Update Fish magnet’s Octopus A Proven Concept, Reimagined Inspired by Takuma Hata’s original “Octopus” concept from over 15 years ago, the new FISH MAGNET OCTOPUS combines delicate action with powerful vibration in a single, integrated soft bait.Built around the Magatail concept, its unique design creates strong

August 2026 Rigged & Ready Tackle Update FRILLED SHAD — 5.7″ NEW SIZE & 4.7″ RESTOCK The realistic, baitfish-inspired FRILLED SHAD is now available in a new 5.7″ size, giving anglers a larger profile while maintaining the lifelike action that makes the original so effective. Designed to mimic streamlined baitfish such as smelt, the FRILLED SHAD

JULY 2026 Rigged & Ready Tackle Update Sakamata Shad Heavy Returns The Sakamata Shad Heavy Weight is back in stock in 5″, 6″, 7″, and 8″ sizes in a vast array of colors. Designed with a higher salt content than the original Sakamata Shad, the Heavy Weight model sinks faster and excels when targeting fish

JUNE 2026 Rigged & Ready Tackle Update Sakamata shad new colors “R.R. Wakasagi” & “River Shad” The Sakamata Shad lineup expands with two new baitfish-inspired colors: #161 R.R. Wakasagi and #AA08 River Shad.Building on the success of deps’ popular wakasagi-style patterns, these natural two-tone finishes provide a realistic match for a wide variety of forage species and water

APRIL 2026 Rigged & Ready Tackle Update OPTIMUM BAITS’ BOOM BOOM “BUBBLE GUM” COLOR IS BACK! Optimum Bait Co. Newsletter APRIL, 2026 April is prime time for fishing — and things are heating up. No better time to get on the water… and stock up. Here’s what’s coming in this month. Optimum Baits brings back a fan-requested

MARCH 2026 Rigged & Ready Tackle Update OPTIMUM BAITS’ Opti Shad -New Color #598 River Red Optimum Bait Co. Newsletter March, 2026 Fishing shows across the country are winding down, and the buzz has been extremely positive for both the saltwater and freshwater markets. The 2026 Bassmaster Classic has just wrapped up, signaling the true

FEB 2026 Rigged & Ready Tackle Update CHALK UP ANOTHER “W” UP FOR THE SAKAMATA SHAD . 45.16 POUNDS AT THE January 31st CLEAR LAKE BEST BASS TOURNAMENT. HUGE CONGRATULATIONS TO Chris Perez AND Kent Simpson FOR THEIR RECORD BREAKING BAG via @chrisperez_fishing Optimum Baits Co. Newsletter January, 2026 Hope you’re off to a great

Jan 2026 Rigged & Ready Tackle Update Optimum Baits Co. Newsletter January, 2026 January Product Releases — New Styles, Sizes, New Colors & Inventory RestocksA brisk look at what’s to start the year off right.As we look ahead to 2026, we want to thank all of our partners and long-standing relationships we’ve built over the

OCT 2025 Rigged & Ready Tackle Update Optimum Bait Co. — October 2025 Newsletter Late October Product Releases – New Styles, New Sizes, New Colors & Inventory Restocks Transitional fishing requires the best gear. As nights cool across the country, the bite is heating up. Fall brings shifting feeding patterns, and this month’s featured products

SEP 2025 Rigged & Ready Tackle Update Optimum Baits Co. Newsletter September, 2025 SEPTEMBER PRODUCT RELEASES – NEW STYLES, NEW SIZES, NEW COLORS & INVENTORY RESTOCKS. IT’S TIME TO USE LURES THAT HUNT! Can you believe the third quarter of 2025 is already wrapping up? This year has flown by—both on the water and in product