When Ima first released the Flit 120 Floating, many anglers assumed that it was not muchdifferent than its predecessors, a tool aimed largely at cold-weather conditions and the pre-spawn. Those who learned to use its buoyancy to their advantage, however, have come to realize that it’s an effective tool any time the fish are shallow […]
Float With the Flit Into Fall Read More »
Bill Lowen can slow down and fish a Carolina Rig, drag a tube, or jiggle a dropshot, but given the choice he’d rather keep moving…FAST. While he’s willing to pick apart a defined area, running and gunning come naturally to him, and when fish are aggressive he’s in his element, and almost always ends up
Burning the Square Bill for Smallies Read More »
The two major bass tours typically end their seasons on northern waters where the smallmouth grow big and mean, but are usually in relatively deep water. As a result, the dominant patterns usually involve dropshotting or dragging a tube, or perhaps slinging a deep diver like the IMA Beast Hunter. Bill Lowen has been on
Stay Shallow and Swim a Jig for Smallmouths Read More »
The Victory Tail soft plastic is a relatively new addition to the Optimum Baits lineup, but Michael Murphy says that it’s a lure that draws from the past and looks to the future. It can be rigged on just about any terminal tackle that you already use for plastics, and the sky’s the limit when
Summertime Victories Read More »
For those anglers who still haven’t dared to throw the Ima Big Stik because it looks too imposing, California guide Randy Pringle has one thing to say: Get over it. Pringle, who had a heavy hand in the bait’s design, said that while he uses this topwater when he needs a big bite, he’s caught
Sticking to it in the Summer Read More »
Randall caught several key fish flipping using the Rein Tungsten Slip Sinker. Congratulations Randall Tharp for winning the Forrest Wood Cup! Shop → Rein Tungsten Slip Sinker.
Congratulations Randall Tharp for winning the Forrest Wood Cup!!! Read More »
Watch BASS Elite Angler Fred Roumbanis rig his swim jig with the Zappu Twin Blades. These are an excellent tool for adding flash to your baits. Pick them up here and at other fine dealers. https://store.optimumbaits.com/p/twin-blade-gold?pp=25
ZAPPU’S TWIN BLADES ADD THE FLASH YOU NEED. Read More »
At Optimum Bait Co, we pride ourselves for offering the most innovative and high quality lures on the market. The ICAST show is the one time of the year that new products are revealed all at once. Here is a compiled page of the video from various media sources taken for all of our affiliated
Future products revealed at ICAST Read More »
THINK OUTSIDE YOUR TACKLEBOX!! The Optimum product lineup can now be seen in a digital catalog format thanks to Westernbass.com. Please take your time and check out everything Optimum has to offer.
Digital Catalog Now Up! Read More »
OPTIMUM ADDS A NEW 4″ SIZE AND ALSO MODIFIES THE BODY SHAPE. The Double Diamonds Swimmers were introduced several years ago and have grown to be the bait of choice for many anglers. They excel as a trailer for swim jigs, chatter baits, spinnerbaits, as shad tails on the A-rig, or used by themselves with an offset
DD’s GO UNDER THE KNIFE! Read More »
