deps COVER SCAT is getting 3 brand-new colors The new colors will be available in 2.5”, 3”, and 3.5” sizes. These additions help cover situations that couldn’t be fully addressed with the previous color lineup, giving anglers more options when conditions get tough. Popular standard colors will also be restocked at the same time. New […]
deps COVER SCAT – 3 New Colors in 2.5”, 3”, and 3.5” Read More »
Congratulations to Optimum/deps professional angler Jacob Walker on his 2nd place finish at the first MLF Pro Tour event of 2026 on Lake Guntersville. This event marked Jacob’s first full Pro Tour appearance, outside of last season’s Redcrest Cup, making it an impressive and confident start to the year. Throughout the tournament, deps soft plastics played a key
Jacob Walker finishes 2nd at Lake Guntersville Read More »
February RELEASES & ARRIVALS Premium designs from around the world. Proven winter performance.For February we have a strong wave of spring driven products as bass begin staging and moving shallow. There is a good mix of items this month from deps, ima, & AA Worms. You will be able to find them at your favorite
RELEASES & ARRIVALS February 2026 Read More »
Jan 2026 Rigged & Ready Tackle Update Optimum Baits Co. Newsletter January, 2026 January Product Releases — New Styles, Sizes, New Colors & Inventory RestocksA brisk look at what’s to start the year off right.As we look ahead to 2026, we want to thank all of our partners and long-standing relationships we’ve built over the
Optimum Baits Co. Newsletter January, 2026 Read More »
January 2026 NEW RELEASES & ARRIVALS Premium designs from around the world. Proven winter performance.This month we have products from Japan and Spain with items from deps, Zappu & Swimbait RepublicFresh colors, new sizes, and limited-release models landing throughout January. [deps] EVOKE VIB – New BARBUTE 3” – New Size KINCOO Air 4.8″ and 5.8”
New Arrivals January 2026 Read More »
The Deps BUZZJET TROUT MODEL is a trout-specific version of the popular BUZZJET, a noisy wakebait designed to efficiently cover water and trigger surface strikes. Its bent spike lip creates a strong surface wake, while the flashing prop disrupts the water and imitates baitfish being chased by predators. The lure reacts instantly to rod movement,
deps BUZZJET TROUT MODEL – New Topwater Wakebait for Trout Read More »
https://www.youtube.com/watch?v=b4yA982XPNg The Sakamata Shad is currently available in a wide lineup ranging from 2 inches to 8 inches. From that range, Jacob has picked five sizes he uses most often and explains how he uses each one, including target species and recommended hook sizes. [Bait] ・Sakamata shad [deps] [Cast] Jacob Riley Walker/@jacob_riley_walker_ [instagram] [Produced] Optimum
How Jacob Differentiates and Uses Each Size of the Sakamata Shad Read More »
The EVOKE VIB is an aggressive, no-nonsense vibration bait that stays true to the core EVOKE concept. Designed with a strong sense of straight-line stability, EVOKE VIB maintains its track even when it makes contact with structure. When the bait bumps cover, it quickly regains balance and returns to its intended swimming path—allowing anglers to
EVOKE VIB – A Headstrong Vibration Built on Proven Fundamentals Read More »
Roland breaks down the features and how to fish the Twig 60, with real on-the-water examples. [Bait] ・Twig 60 [ima] https://imalures.com/twig-60/ [Cast] R.C. Aspiras @innovate @innovatrium [Produced] ・ima lures @Imalures https://imalures.com @imalures [instagram] [Filmed/Edited] ・Kaz @mirokubigbaitsswimbaitsins5420 @miroku_bigbaits_in_cali [instagram]
Scoping with the ima BFS Bait Twig 60 Read More »
deps BARBUTE Adds a Long-Awaited 3-Inch Size A long-time favorite among anglers, the deps BARBUTE is known for its compact profile combined with high appeal and proven fish-catching performance. Now, deps has released the highly anticipated 3-inch size, expanding the BARBUTE lineup even further. Coming to the U.S. Market January 2026! Compared to the 3.5-inch
deps BARBUTE Adds a Long-Awaited 3-Inch Size Read More »
