The Fred Roumbanis Weedless Papa Boom Boom Swimbait features a quivering head action, tight body roll and thumping tail kick. It is designed to be fished slowly around cover with a weighted screw lock swimbait hook, where its “panic action” entices lurking fish into...

Featured Color: Laser Hasu Complementing the popular 300 size, Satan Shimada from Madness Japan has now released the downsized version measuring 245 mm long. The Balam 245 and 300 are giant baits with "three superpowers", a great action at high speeds, complete...

California’s JP Gano is an avid angler who chases everything that swims near his home in the Bay Area. He’s an accomplished freshwater bass angler, but he is equally at home in the saltwater chasing rockfish, halibut, and stripers. From July to December, you may find...

The buzzbait is seen as one of the best ways to catch giant bass. There is something about the action it creates on the surface that is like a magnet to bass. They work around a variety of cover and excel during the warmer months, but Fred Roumbanis has learned that...

  One of the greatest things about the drop-shot rig is that it works with nearly any soft plastic bait on the market. Anglers can have success with everything from finesse worms to soft stickbaits and small swimbaits. You name it; you can drop-shot it. Knowing...

This is part one of a two-part article about the Madness Japan Balam 300 swimbait as told by lure designer and big fish expert Satan Shimada. We will discuss the origins of the bait, gear required, where to fish it, and “Balaming” also known as the 8 Trap Method...

This is part two of a two-part series on Zappu terminal tackle and how to use the products. Zappu is a Japanese brand that has become a leader in terminal tackle. They offer a wide range of products designed to customize the look and actions of your lures. We recently...

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This is part one of a two-part series on Zappu terminal tackle and how to use the products. Zappu is a Japanese brand that has become a leader in terminal tackle. They offer a wide range of products designed to customize the look and actions of your lures. We recently...

The Boom Boom line of swimbaits continues to evolve with three different versions available, multiple size options, and a growing list of colors. At first glance, the swimbaits may appear to look similar, but they all have their subtleties in how they swim, and each...